Sprudgie nomination for Best Coffee Writing!
I’m honored to be nominated in the Best Coffee Writing category for this year’s Sprudgie awards. For those who are unfamiliar, the Sprudgies are the specialty coffee industry’s version of […]
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Gifts for the social media manager in your life
Do you know someone who works in digital marketing or social media or e-commerce? Or maybe they’re a freelancer, WFH worker, or all-around creative person. OR, you manage someone who’s […]
Redefining productivity
I used to be one who wanted to “hack” my way through productivity. If I woke up earlier, I’d have more time to get things done. If I did tasks […]
How to prepare for a press interview
How exciting! You got contacted for an interview, now what? Having been on both sides of this for various formats (magazine, online pub, blog, podcast, etc.) and as someone who likes to be prepared, I have some thoughts on the best ways to get ready for a press interview. This is written for the interviewee and to b
To pay or not to pay
If you’ve been in the business of providing services long enough, you’ve likely grappled with this question. “Should I charge for this X thing?” And even if you’re mostly a […]
Your brand DMs aren’t private
DM like it’s going to be public because it basically is. If there is any tl;dr to this, it is that DMs between a brand and person are never private […]
Some thoughts on trends
When you work in marketing, part of your job is to keep an eye on trends. And these trends are everywhere, not limited to your own industry or even marketing. […]
How to hire the right photographer for you
Use these tips to help you figure out how to hire the best photographer for your business.
Why I don’t recommend generic freelance websites for hiring creatives
Say you need to hire someone to design a new website, photograph your products, or manage your social media. Where would you first go? Usually, referrals are the first choice […]
Free template: Tracking your press mentions
Track your brand’s press mentions with this easy-to-use Airtable template.
