Failure is a part of doing business. After a certain amount of time operating, you’re bound to fail and that’s okay. Failure can also be used as a learning experience. Earlier this year, I asked my followers if any would be interested in talking to me about their coffee marketing failures – big or small. I was curious to know if people jumped on marketing trends or invested too heavily in a new product. This Q&A series is titled “Coffee marketing failures and their lessons.”Read More
I am writing this from a patio at a Berlin airport. It’s the day after World of Coffee and I need a few days to process the event but my initial thoughts probably aren’t going to change. It was my first time fully attending WoC & I was also working in a booth the whole weekend. It basically felt like another Expo. Much like Expo, there were thousands of attendees but more prevalent was the mashup of so many different cultures.Read More
I’ve requested sponsorship for events and also received numerous requests to sponsor. From all this time, I’ve learned a few things and this guide is meant to be a resource for anyone hosting a coffee event. It can also be repurposed for a non-industry event. Scroll down for the template.
Despite the last couple of months of prep for this week, it’s still been down to the wire for Seattle. I’m heading to SCA Expo and am quite excited to see my other 12,000 best friends in coffee. Okay, I lied, I’m super introverted and will be just as excited to make 20 new friends.
There are many different ways you can utilize Facebook Advertising for your coffee business. In this piece, I’m going to provide three strategies on ads you can run for your cafe. I’m focusing specifically on cafes for this piece, because location-based advertising can be incorporated.
I met Elizabeth Chai in real life last year in Kansas City (the qualifying event). But I first knew of her when I learned she was doing a big camper coffee crawl across the US from Atlanta to Portland, where she is based now. Liz is a “coffee + design” graphic designer, illustrator, and photographer. We also have shared interests in donuts, dessert, and craft sodas. If you run into her at a coffee event, she’ll likely be dressed up in a colorful vintage fabric dress with a camera in hand.
In the last year, we’ve been fortunate to run into each other often enough that I could set up a short photo session and interview. It’s not often that I’m able to photograph and interview someone else who does similar work as me. I think highlighting other fellow freelancers in coffee can help others realize that there are other careers in coffee that may be outside the “norm.”
On a side note, while we do have some similar interests, I hope this interview also highlights how we are not the same person (please stop mixing us up at events).
Like many of my real-life coffee friends, I first met Bethany on social media. Her sassy, brutally honest tweets were a refreshing escape from the carefully curated streams many of us (myself included) have adopted.
I met Bethany in real life this year at USCC sectionals in Kansas City. She qualified for nationals & I was fortunate enough to run into her in Atlanta. I took a quick snap and sent over some interview questions.
Another Expo over with and I’m only just now feeling back to my regular self.
Collaboration appeared to be the main theme for me this week. Over and over again, I found myself collaborating with others or finding inspiration through other collaborations. I’ll give you a couple of examples:
- The Baratza Sette 270W grinder is a collaborative effort between Baratza, Etzinger burrs & Acaia. It won Best New Product!
- Emily McIntyre and I have been working on our lecture for months now & it was a huge success!
About Jenn Chen
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
eat / drink coffee / write / travel
>>>> all in one.