Marketing – Jenn Chen

Free template: Tracking your press mentions

Have you been in business for a while? Then it’s very possible that you’ve gotten some press about your brand. Where do you store all this info? Maybe it’s a folder on your computer or an online text document. Why not put it all in one place with an opportunity to filter by sentiment, product, or type?

All about the press kit 101 (Part 2)

If you need a refresher on the who, what, whys of a press kit, I covered it two weeks ago. In this part, I cover what you can do to expand your press kit. This is assuming you already have a press kit and/or you have additional time to beef it up.

All about the press kit 101 (Part 1)

Press kits make marketers’ lives easier. There are a few different approaches to it and in this first part, I’m going to address the who, what, why questions and what you need in the most basic press kit. You could spend 15 minutes assembling it if you have all the needed items or days/weeks if you want a robust one and you still need to create the content.

A COVID digital marketing audit

Today, we’re going to focus on COVID & your communication (or lack thereof) of it.

In the pandemic’s first few weeks, the news arrived loose and fast, often changing several times within a 24-hour span. It was difficult to keep track of as a business and I’m sure many things fell to the side. Depending on where you are, coffee businesses may be open with precautionary to extreme measures. I wrote about mental health and reopening back in June. Some of these tips still apply today.

Time to reexamine or create your company values

Usually, at the formation of a company, you write up a mission statement and identify your brand values. It’s a good idea to also reexamine these from time to time to see if anything has shifted in light of major events, like operating in a pandemic or the mainstream discourse on Black Lives Matter.

How to handle racism as a company

Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, it remains present and scarred over. You tell them to stop. You ask why they’re poking. You say it hurts.

Planning the plan for the plans

There’s a weird partnership between perfectionism and marketing. You spend too much time thinking about how a campaign can go poorly and you miss an opportunity. But if you don’t think about enough, you might end up trending on Twitter in a bad way. How do you craft a plan that feels good but also stops you from becoming a nitpicking monster?

Marketing in a time of crisis

It’s rough times. And the service industry is getting hit so hard. Marketing during a crisis always feels a little…off. Some business emails have looked more like virtue signaling. Like, bare minimum, I hope you’re treating your employees well.

Giving yourself some grace

I’ve been grappling with the idea of “grace” lately. And not the religious or spiritual kind. As you might know, I moved to a new place three weeks ago. Since moving here, I’ve already gone on two trips. But to me, it feels like I’ve been here forever and why haven’t I already organized everything and put decor on the walls? If it was any other person, I’d tell them to take their time but since it’s me, I feel like I’m lacking that same patience and grace.

Read the digital room, kthxbai

“Read the room” is a common phrase when talking about analyzing an audience while you’re the speaker. In case you’re unfamiliar with the phrase, you take into account nonverbal and verbal cues from the people you’re around and adjust your words accordingly. A good example of this would be that if you’re at a posh dinner party, avoiding sharing intimate details about your life (unless, of course, that’s the topic- and that’s where you’d “read the room” to adjust your words).

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