RESOURCES
The Tools I Use
I’m often asked for recommendations on what I use to handle social media. Here’s the full list of apps & tools!
The Blogs I Read
I highly recommend Feedly for reading the Internet. I’m subscribed to over 400 RSS feeds to keep track of what’s going on in the world. Here are my favorite feeds, categorized all on Feedly. Add one feed or an entire category – and no longer feel like you’re missing out.
Coffee Marketing Newsletter
Every other week, I send out a free newsletter filled with my own writing & photography, social media news, digital marketing articles, and social issues. This is the best resource for you if you’re looking to learn more or keep up to date on social media marketing for your coffee company.
Editorial Calendar Template
If you’re just starting out on your blog or you feel a need to create a more organized flow, this free calendar template is for you. Learn more about why you should use one and how to execute it.
Outsourcing
- Part 1: When to Outsource
- Part 2: What To Outsource For Social Media Marketing
- Part 3: What To Look For In A Social Media Consultant
Audiences
- Digital Audience Research: Do You Know Who You’re Speaking To?
- Audiences: Designing a Strategy to Reach Them
Community
- How To Find And Keep Sponsors For Your Coffee Event
- How To Create Your Own Coffee Community
- So You Want to Pick My Brain
Press
Marketing 101
- Sarcastic Or Punny: 5-Minute Brand Voice Audit
- Managing Customer Service On Social Media
- How To Use Someone Else’s Photos For Your Instagram Account
- 3 Facebook Ad Strategies For Your Cafe
- Why You Should Have A Social Media Crisis Management Plan
- Time To Reexamine Or Create Your Company Values
- Guide To Setting Up Business Boundaries
Business Blogging