Do you know someone who works in digital marketing or social media or e-commerce? Or maybe they’re a freelancer, WFH worker, or all-around creative person. OR, you manage someone who’s in one of these roles. I’ve assembled a list of gifts that would likely be welcomed.Read More
DM like it’s going to be public because it basically is.
If there is any tl;dr to this, it is that DMs between a brand and person are never private and should never be written as if they were.Read More
Today, we’re going to focus on COVID & your communication (or lack thereof) of it.
In the pandemic’s first few weeks, the news arrived loose and fast, often changing several times within a 24-hour span. It was difficult to keep track of as a business and I’m sure many things fell to the side. Depending on where you are, coffee businesses may be open with precautionary to extreme measures. I wrote about mental health and reopening back in June. Some of these tips still apply today.Read More
Morgan Eckroth is a full-time college student who works part-time as a barista during the school year. She’s also a barista competitor and photographer who has garnered 615.4k followers on TikTok (@morgandrinkscoffee) in just a few months. In exploring a new social media platform, I thought they’d be a perfect candidate to do a Q&A with.Read More
Failure is a part of doing business. After a certain amount of time operating, you’re bound to fail and that’s okay. Failure can also be used as a learning experience. Earlier this year, I asked my followers if any would be interested in talking to me about their coffee marketing failures – big or small. I was curious to know if people jumped on marketing trends or invested too heavily in a new product. This Q&A series is titled “Coffee marketing failures and their lessons.”Read More
I went to an event at Red Bay Coffee recently. It was titled “The Impact of Coffee Crisis on Communities & the Border Crisis.” It was targeted to consumers and ultimately, both illuminating and thought provoking to me. Attendance was 50/50 in consumers and industry professionals.Read More
This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and writing for social media is a specialized niche.
I get it. It’s tough out there. You have a new product or you’re a new roaster and you need to get the word out. You think, “If I send people something, they can post about it and it’s free marketing!” I mean, kind of.
But you should still know a few things about this “free marketing” concept.
How do you figure out if the social media consultant you see online is the perfect one for you? This article is going to go into tips on what to look for in a consultant and manager. The content creation part of outsourcing, like photography, is a little easier since you can see tangible products (e.g. photos) and evaluate fit through there.