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Coffee Marketing Newsletter

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)

“Customers aren’t happy, they’re complaining on social media. How are you responding?” “That’s not Marketing’s job.”

Sarcastic or Punny: 5-Minute Brand Voice Audit

Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think […]

What I’ve learned from 5 years of self-employment

I recently celebrated my five-year freelance-iversary. This is a pretty remarkable milestone for me and I honestly wouldn’t have thought it’s where I’d end up. I had written this up […]

SCA Expo 2017 Preview

Despite the last couple of months of prep for this week, it’s still been down to the wire for Seattle. I’m heading to SCA Expo and am quite excited to […]

3 Facebook Ad strategies for your cafe

There are many different ways you can utilize Facebook Advertising for your coffee business. In this piece, I’m going to provide three strategies on ads you can run for your […]

Boss Coffee Pros: Elizabeth Chai

I met Elizabeth Chai in real life last year in Kansas City (the qualifying event). But I first knew of her when I learned she was doing a big camper […]

Small ways to optimize your current blog

There seems to be a million articles out there in the variation of “101 Ways to Improve Your Blog.” If you’re like me, you’re probably thinking, “101?! I can barely […]

Why you need the iPhone 7+

Last month, when my iPhone Upgrade Program came around to its full year, I debated on whether I should stay with an s model or upgrade to the 7+. I […]