Time to reexamine or create your company values
Usually, at the formation of a company, you write up a mission statement and identify your brand values. It’s a good idea to also reexamine these from time to time […]
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Questions to reflect on
I will be honest and say that my mind is blank as to what to write right now. It happens. Despite what people may think about creative types having an […]
How to handle racism as a company
Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, […]
On mental health & reopening
It took a while to figure out what I was going to write for this issue. At 4:45 pm Pacific time today, I locked in on something: the mental health […]
Planning the plan for the plans
There’s a weird partnership between perfectionism and marketing. You spend too much time thinking about how a campaign can go poorly and you miss an opportunity. But if you don’t […]
NEW: Free 15-min brainstorming sessions
Because I’m not actively seeking clients right now, I have a little free time to spare and give back. If you’re a coffee business or organization that has been or […]
Marketing in a time of crisis
It’s rough times. And the service industry is getting hit so hard. Marketing during a crisis always feels a little…off. Some business emails have looked more like virtue signaling. Like, bare […]
Relearning how to work
When I first started out working for myself, I had issues with working. I was in a studio apartment in Chicago. My desk was one foot from my bed. My […]
Giving yourself some grace
I’ve been grappling with the idea of “grace” lately. And not the religious or spiritual kind. As you might know, I moved to a new place three weeks ago. Since […]
Read the digital room, kthxbai
“Read the room” is a common phrase when talking about analyzing an audience while you’re the speaker. In case you’re unfamiliar with the phrase, you take into account nonverbal and […]