2017 Year in Review
It’s been an interesting year. I’ve found myself feeling simultaneously down in creative juice and also so pummeled with information that I’m too frozen to execute anything to completion. It’s […]
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Things to Consider Before Setting Up a Company Blog
This article for those of you who think you want to set up a company blog, but don’t know where to start. Before you even begin researching blog designs, there […]
Boss Coffee Pros: Liz Dean
I first met Liz in real life last October while I was in New York for Tamper Tantrum. Since then, I’ve watched her be elected to the BGA Executive Council, […]
Why You Should Have a Social Media Crisis Management Plan
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only […]
Bad Social Media Advice I’ve Heard Given
Inspired by this post on Social Media Today about the worst social media advice the author has heard experts give, I decided to write my own version. This is a […]
Project Reveal: Coffee Equity Toolkit
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few […]
How to Find and Keep Sponsors for Your Coffee Event
I’ve requested sponsorship for events and also received numerous requests to sponsor. From all this time, I’ve learned a few things and this guide is meant to be a resource […]
One Year of the Coffee Marketing Newsletter
Back on August 10, 2016, I committed to writing my coffee marketing newsletter. I had been sending it off and on first through Tiny Letters and then through Revue. That […]
“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)
“Customers aren’t happy, they’re complaining on social media. How are you responding?” “That’s not Marketing’s job.”
Sarcastic or Punny: 5-Minute Brand Voice Audit
Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think […]