Basics: Planning your marketing for SCA Expo
Learn the basics of what to do in marketing for a coffee conference like SCA Expo.
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Breaking down barriers: Consumer education
I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the […]
2019 Goals
This year, my word is “focus.” And more specifically, I want to focus on professional skill development.
2018 Recap
It’s time for another recap post! Looking back, it felt like I had all of the intentions and excitement to take on the year and the year kicked me in […]
Building Trust with Customers
I came across a graphic in my Twitter feed the other day. It was a convoluted sketch of how to market to millennials for a bank. It talked about trust. […]
5 Things to Consider When Writing for Social Media
This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and […]
The Responsibility of Marketing: Using Words & Imagery
Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s […]
3 Tips About Sending Free Things to “Influencers”
I get it. It’s tough out there. You have a new product or you’re a new roaster and you need to get the word out. You think, “If I send […]
What to Look for in a Social Media Consultant
This is Part 3 of my outsourcing series. Here’s Part 1 and Part 2. How do you figure out if the social media consultant you see online is the perfect […]
What to Outsource for Social Media Marketing
This is Part 2 of my outsourcing series. To read Part 1, visit the article here. As I mentioned in my previous post, there are many things that make up […]