Why I don’t recommend generic freelance websites for hiring creatives
Say you need to hire someone to design a new website, photograph your products, or manage your social media. Where would you first go? Usually, referrals are the first choice […]
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Free template: Tracking your press mentions
Track your brand’s press mentions with this easy-to-use Airtable template.
How do you define success?
I’ve been watching “Emily in Paris” on Netflix and there was a line that stood out to me: “You live to work, we work to live,” a French person told […]
Trust: Don’t say it if you don’t mean it
Consumers are savvy today. We see tons of ads on a daily basis in multiple forms, all claiming to be the best in whatever industry they’re in. I’m talking about […]
All about the press kit 101 (Part 2)
If you need a refresher on the who, what, whys of a press kit, I covered it two weeks ago. In this part, I cover what you can do to expand […]
All about the press kit 101 (Part 1)
Press kits make marketers’ lives easier. There are a few different approaches to it and in this first part, I’m going to address the who, what, why questions and what […]
A COVID digital marketing audit
Six months into the COVID19 pandemic, it’s time to audit your current digital marketing communications.
So you want to pick my brain
So you want to pick my brain. My default answer is no but here are some recommendations on how to word a better email.
Time to reexamine or create your company values
Usually, at the formation of a company, you write up a mission statement and identify your brand values. It’s a good idea to also reexamine these from time to time […]
