How to handle racism as a company
Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, […]
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2023 Word of the year: Leap
I forgot that I chose a word last year until…well, this week when I was considering words. Last year, it was intuition. This year, I’m choosing leap.
Business owners should be on social media
Should business owners be on social media? The short answer is yes. Do business owners need to be on social media? No. There are also a few other questions related […]
Remembering Twitter
A eulogy, of sorts. At the end of 2008, I was finishing my first semester as a college senior. When I started undergrad, I’d already had a Xanga, LiveJournal, Tumblr, […]
I’m a lurker, you’re a lurker, we’re all lurkers
It is said that 90% of any online social readership are lurkers. Lurkers are those who consume the content but don’t respond to it. Nine percent are contributors and only […]
I hate video, a rant
Video killed the radio star, but who’s going to kill video?
Cultural competence & pop culture
Do you need to have a working knowledge of pop culture to be effective at marketing? I argue yes.
Why I’m a marketing specialist and not a generalist
A few times a month, I receive work inquiries about consulting with a company that is not in the coffee industry. They’ve sometimes found me through my writing on Sprout […]
10 Lessons from 10 years of freelancing
Today, I celebrate a decade of freelancing/self-employment. Something funny happens when you give notice at a job: people ask you what you’re going to do next. So when I put […]
Why you should still have a website
An argument could be made that because of the existence of Instagram, Facebook, LinkedIn, Google merchants, etc., there’s no longer a need for a standalone company website. It’s just another […]
Hyperbole & superlatives in marketing
My writing/journalism hat and marketing hat are sometimes at odds with each other and this is one of those times. In writing, especially academic, I was taught that superlatives and […]