Planning the plan for the plans
There’s a weird partnership between perfectionism and marketing. You spend too much time thinking about how a campaign can go poorly and you miss an opportunity. But if you don’t […]
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NEW: Free 15-min brainstorming sessions
Because I’m not actively seeking clients right now, I have a little free time to spare and give back. If you’re a coffee business or organization that has been or […]
Marketing in a time of crisis
It’s rough times. And the service industry is getting hit so hard. Marketing during a crisis always feels a little…off. Some business emails have looked more like virtue signaling. Like, bare […]
Relearning how to work
When I first started out working for myself, I had issues with working. I was in a studio apartment in Chicago. My desk was one foot from my bed. My […]
Giving yourself some grace
I’ve been grappling with the idea of “grace” lately. And not the religious or spiritual kind. As you might know, I moved to a new place three weeks ago. Since […]
Read the digital room, kthxbai
“Read the room” is a common phrase when talking about analyzing an audience while you’re the speaker. In case you’re unfamiliar with the phrase, you take into account nonverbal and […]
2020 Goals: Centered
Every year, I pick a word or phrase to focus on. It’s better than setting resolutions in my opinion. This year, I’m choosing “centered.” For me, this means that I […]
2019 Recap
A look back on my 2019.
Harnessing jealousy to your advantage, Part 2
In Part 1, I wrote about how to use your internal jealousy to pinpoint where you want your goals to be and determine what you want to do in life […]
Harnessing jealousy to your advantage, Part 1
We’re told at a young age that jealousy is a Bad Feeling. You shouldn’t feel it and if you do, you need to get rid of it fast. But, what […]