Building Trust with Customers
I came across a graphic in my Twitter feed the other day. It was a convoluted sketch of how to market to millennials for a bank. It talked about trust. […]
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5 Things to Consider When Writing for Social Media
This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and […]
The Responsibility of Marketing: Using Words & Imagery
Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s […]
3 Tips About Sending Free Things to “Influencers”
I get it. It’s tough out there. You have a new product or you’re a new roaster and you need to get the word out. You think, “If I send […]
What to Look for in a Social Media Consultant
This is Part 3 of my outsourcing series. Here’s Part 1 and Part 2. How do you figure out if the social media consultant you see online is the perfect […]
What to Outsource for Social Media Marketing
This is Part 2 of my outsourcing series. To read Part 1, visit the article here. As I mentioned in my previous post, there are many things that make up […]
When to Outsource Your Social Media
When you’re a business owner, you often find yourself pulled in a thousand different directions. Whether because it’s your least favorite activity or it just falls down on the priorities […]
Making Changes Where You Can: Small Diversity Efforts
This isn’t going to be a how-to guide on diversity efforts. It’s more of a reflection on what you can do as a business (or a person). On the two […]
Instagram Story Covers & My Week in Seattle
This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!