How to handle racism as a company
Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, […]
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11 years of freelancing: Things I’m still working on
Today, I celebrate 11 years of freelancing. It feels like just yesterday when I wrote about a decade of doing this. In wedding anniversary materials, I should be gifting myself […]
my writing process
My writing workflow is probably more elaborate than it should be. I’m a slow writer. At least, I believe I am. I would never survive in a newsroom. It takes […]
There is always a budget even if they don’t tell you so
In my experience as a consultant and freelancer—trying out different ways of handling new client inquiries—asking for the budget is one of the ways to weed out those who aren’t […]
2023 Word of the year: Leap
I forgot that I chose a word last year until…well, this week when I was considering words. Last year, it was intuition. This year, I’m choosing leap.
Business owners should be on social media
Should business owners be on social media? The short answer is yes. Do business owners need to be on social media? No. There are also a few other questions related […]
Remembering Twitter
A eulogy, of sorts. At the end of 2008, I was finishing my first semester as a college senior. When I started undergrad, I’d already had a Xanga, LiveJournal, Tumblr, […]
I’m a lurker, you’re a lurker, we’re all lurkers
It is said that 90% of any online social readership are lurkers. Lurkers are those who consume the content but don’t respond to it. Nine percent are contributors and only […]
I hate video, a rant
Video killed the radio star, but who’s going to kill video?
Cultural competence & pop culture
Do you need to have a working knowledge of pop culture to be effective at marketing? I argue yes.
Why I’m a marketing specialist and not a generalist
A few times a month, I receive work inquiries about consulting with a company that is not in the coffee industry. They’ve sometimes found me through my writing on Sprout […]