My SCA Expo Plans & Game Night
It’s SCA time again! Lots of parties, new products to check out, and things to learn. Here are my plans for one of the biggest specialty coffee gatherings of the […]
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Basics: Planning your marketing for SCA Expo
Learn the basics of what to do in marketing for a coffee conference like SCA Expo.
Breaking down barriers: Consumer education
I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the […]
2019 Goals
This year, my word is “focus.” And more specifically, I want to focus on professional skill development.
2018 Recap
It’s time for another recap post! Looking back, it felt like I had all of the intentions and excitement to take on the year and the year kicked me in […]
Building Trust with Customers
I came across a graphic in my Twitter feed the other day. It was a convoluted sketch of how to market to millennials for a bank. It talked about trust. […]
5 Things to Consider When Writing for Social Media
This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and […]
The Responsibility of Marketing: Using Words & Imagery
Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s […]
3 Tips About Sending Free Things to “Influencers”
I get it. It’s tough out there. You have a new product or you’re a new roaster and you need to get the word out. You think, “If I send […]
What to Look for in a Social Media Consultant
This is Part 3 of my outsourcing series. Here’s Part 1 and Part 2. How do you figure out if the social media consultant you see online is the perfect […]