How to handle racism as a company
Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, […]
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To pay or not to pay
If you’ve been in the business of providing services long enough, you’ve likely grappled with this question. “Should I charge for this X thing?” And even if you’re mostly a […]
Your brand DMs aren’t private
DM like it’s going to be public because it basically is. If there is any tl;dr to this, it is that DMs between a brand and person are never private […]
Some thoughts on trends
When you work in marketing, part of your job is to keep an eye on trends. And these trends are everywhere, not limited to your own industry or even marketing. […]
How to hire the right photographer for you
Use these tips to help you figure out how to hire the best photographer for your business.
Why I don’t recommend generic freelance websites for hiring creatives
Say you need to hire someone to design a new website, photograph your products, or manage your social media. Where would you first go? Usually, referrals are the first choice […]
Free template: Tracking your press mentions
Track your brand’s press mentions with this easy-to-use Airtable template.
How do you define success?
I’ve been watching “Emily in Paris” on Netflix and there was a line that stood out to me: “You live to work, we work to live,” a French person told […]
Trust: Don’t say it if you don’t mean it
Consumers are savvy today. We see tons of ads on a daily basis in multiple forms, all claiming to be the best in whatever industry they’re in. I’m talking about […]
All about the press kit 101 (Part 2)
If you need a refresher on the who, what, whys of a press kit, I covered it two weeks ago. In this part, I cover what you can do to expand […]