Influencer disclosure basics
It’s been three years since I wrote about influencer tips so I thought it’d be a nice revisit on the basics. I’ve seen quite a few social media posts now […]
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The nearly immeasurable brand metric of word-of-mouth marketing
Call it brand sentiment or trust barometer or dark social (for example, you screenshot a tweet and text it to a friend) — it’s all the same. Despite all the […]
Nostalgia in marketing
In relation to a recent Sprudge piece, I thought I would reflect a little more on the use of nostalgia in marketing. Creating that feeling of nostalgia through advertising is […]
2022 Word: Intuition
My word for the year 2022 is “intuition.”
f**k email etiquette
Your emails don’t have to be long to be nice.
2021 Recap
Oh look, it’s the end of another year. A year that really feels like it’s only been three months long. I used to set a word of intention for the […]
Sprudgie nomination for Best Coffee Writing!
I’m honored to be nominated in the Best Coffee Writing category for this year’s Sprudgie awards. For those who are unfamiliar, the Sprudgies are the specialty coffee industry’s version of […]
Gifts for the social media manager in your life
Do you know someone who works in digital marketing or social media or e-commerce? Or maybe they’re a freelancer, WFH worker, or all-around creative person. OR, you manage someone who’s […]
Redefining productivity
I used to be one who wanted to “hack” my way through productivity. If I woke up earlier, I’d have more time to get things done. If I did tasks […]
How to prepare for a press interview
How exciting! You got contacted for an interview, now what? Having been on both sides of this for various formats (magazine, online pub, blog, podcast, etc.) and as someone who likes to be prepared, I have some thoughts on the best ways to get ready for a press interview. This is written for the interviewee and to b