5 Things to Consider When Writing for Social Media
This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and […]
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The Responsibility of Marketing: Using Words & Imagery
Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s […]
3 Tips About Sending Free Things to “Influencers”
I get it. It’s tough out there. You have a new product or you’re a new roaster and you need to get the word out. You think, “If I send […]
What to Look for in a Social Media Consultant
This is Part 3 of my outsourcing series. Here’s Part 1 and Part 2. How do you figure out if the social media consultant you see online is the perfect […]
What to Outsource for Social Media Marketing
This is Part 2 of my outsourcing series. To read Part 1, visit the article here. As I mentioned in my previous post, there are many things that make up […]
When to Outsource Your Social Media
When you’re a business owner, you often find yourself pulled in a thousand different directions. Whether because it’s your least favorite activity or it just falls down on the priorities […]
Making Changes Where You Can: Small Diversity Efforts
This isn’t going to be a how-to guide on diversity efforts. It’s more of a reflection on what you can do as a business (or a person). On the two […]
Instagram Story Covers & My Week in Seattle
This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!
Audiences: Designing a Strategy to Reach Them
Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.
Digital Audience Research: Do You Know Who You’re Speaking To?
Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media […]