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Coffee Marketing Newsletter

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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Planning the plan for the plans

There’s a weird partnership between perfectionism and marketing. You spend too much time thinking about how a campaign can go poorly and you miss an opportunity. But if you don’t […]

NEW: Free 15-min brainstorming sessions

Because I’m not actively seeking clients right now, I have a little free time to spare and give back. If you’re a coffee business or organization that has been or […]

Marketing in a time of crisis

It’s rough times. And the service industry is getting hit so hard. Marketing during a crisis always feels a little…off. Some business emails have looked more like virtue signaling. Like, bare […]

Relearning how to work

When I first started out working for myself, I had issues with working. I was in a studio apartment in Chicago. My desk was one foot from my bed. My […]

Giving yourself some grace

I’ve been grappling with the idea of “grace” lately. And not the religious or spiritual kind. As you might know, I moved to a new place three weeks ago. Since […]

Read the digital room, kthxbai

“Read the room” is a common phrase when talking about analyzing an audience while you’re the speaker. In case you’re unfamiliar with the phrase, you take into account nonverbal and […]

2020 Goals: Centered

Every year, I pick a word or phrase to focus on. It’s better than setting resolutions in my opinion. This year, I’m choosing “centered.” For me, this means that I […]