I’m happy to announce that I’m a contributing writer for Sprout Social’s Insights blog. I’ve been an avid user of their social media management tool for four years now and also have been a fan of their blog.Read More
In the past few years, social media evolved from a channel of personal stories to one of customer service complaints. “Social customer care” is the new phrase.
You, operating as a customer, have probably tweeted at an airline for a delay. You’ve probably also raved about a product you love. What the company does in response is what you can quantify as social customer care.Read More
Tell me if this sounds familiar: you kind of have a blog, but you don’t post frequently and it often feels like you’re scrambling around.Read More
Recently, I received a pretty interesting business opportunity. On paper, it looked great. The contract would diversify my audience, increase my reach, and establish myself as a, for lack of a better word, “thought leader.”
I wanted to say yes, because logically, it was great.Read More
One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”
There is so much information out there. Where do you begin on social media marketing for your coffee company?
But what I say to these people and my clients, is to start small. There is a proven record for establishing small goals.Read More
You don’t.
(I was tempted to end the blog post here.)Read More
Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.
If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.
I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.
These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More
2016 is surely the year of saying yes to all the things that terrify me (terrify in a good way). When you’re off working for yourself, you don’t have an employer to say, “Hey, here’s a logical next step in your career.” Freelancing is a series of successes and failures. It’s a lot of experimenting on what you think is interesting to you and finding out what you’re not so into.Read More
Should you invest in Instagram’s newest feature? Is it worth the effort for your business?
A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More
It’s been a whirlwind of announcements around Instagram these last two weeks! Here are some new features
Have you heard? Possibly the largest update to Instagram was announced this week: multiple account log-in! Social media managers around the world rejoiced and I shaved hours off of my work time.Read More
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.
