Business – Page 4

What to Outsource for Social Media Marketing

This is Part 2 of my outsourcing series. To read Part 1, visit the article here.

As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.

Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.

When to Outsource Your Social Media

When you’re a business owner, you often find yourself pulled in a thousand different directions. Whether because it’s your least favorite activity or it just falls down on the priorities list, social media posting might not be happening for you. That’s okay, as long as you know when to outsource.

Making Changes Where You Can: Small Diversity Efforts

This isn’t going to be a how-to guide on diversity efforts. It’s more of a reflection on what you can do as a business (or a person).

On the two panels I participated in at Re:co, I tried to emphasize recognizing your own power and your business’ power. Harnessing that power and making it work for good is likely a better approach than drastically changing up your business.

Instagram Story Covers & My Week in Seattle

This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!

Audiences: Designing a Strategy to Reach Them

Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.

Digital Audience Research: Do You Know Who You’re Speaking To?

Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.

Things to Consider Before Setting Up a Company Blog

This article for those of you who think you want to set up a company blog, but don’t know where to start.

Before you even begin researching blog designs, there are several questions you should ask yourself.

Why You Should Have a Social Media Crisis Management Plan

Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.