[Free Template] How to Set Up Your Own Trello Editorial Calendar
Tell me if this sounds familiar: you kind of have a blog, but you don’t post frequently and it often feels like you’re scrambling around.Read More
Finding the balance in your business decisions
Recently, I received a pretty interesting business opportunity. On paper, it looked great. The contract would diversify my audience, increase my reach, and establish myself as a, for lack of a better word, “thought leader.”
I wanted to say yes, because logically, it was great.Read More
Key to getting started on social media is using small goals
One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”
There is so much information out there. Where do you begin on social media marketing for your coffee company?
But what I say to these people and my clients, is to start small. There is a proven record for establishing small goals.Read More
How to use someone else’s photos for your Instagram account
You don’t.
(I was tempted to end the blog post here.)Read More
How to write for a global audience
Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.
If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.
I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.
These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More
Speaking: Sprudge live podcast and Tamper Tantrum
2016 is surely the year of saying yes to all the things that terrify me (terrify in a good way). When you’re off working for yourself, you don’t have an employer to say, “Hey, here’s a logical next step in your career.” Freelancing is a series of successes and failures. It’s a lot of experimenting on what you think is interesting to you and finding out what you’re not so into.Read More
The pros and cons of using Instagram stories for your business
Should you invest in Instagram’s newest feature? Is it worth the effort for your business?
A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More
Instagram: Multiple Account Log-Ins and Other New Tips
It’s been a whirlwind of announcements around Instagram these last two weeks! Here are some new features
Instagram adds multiple account logins
Have you heard? Possibly the largest update to Instagram was announced this week: multiple account log-in! Social media managers around the world rejoiced and I shaved hours off of my work time.Read More
Social Media Goals to Tackle in 2016
A new year means a fresh start and for many out there, new goals. But as we all know, goals are meaningless without actionable items.
In the new year, I want to…
“Be better at social media.”
This statement covers so much ground that it will leave you overwhelmed. What does being “better” at social media mean to you? I recommend first figuring out the goals you want to reach for social media and then creating the plan to get there.Read More
My tools: How I work & what I use
Working for myself & remotely for the past few years has had me experimenting with a slew of apps & productivity hacks. More significantly, I’ve transitioned from the approach of “FREE IS BEST” to “paying for a tool can be worth it.” My needs are not going to exactly match yours, but this is what I’ve found to be most helpful for my work.
Read MoreAbout Jenn Chen
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.