This recap is primarily for my own memory (I have a terrible memory). I started off the year with a career plan in mind and it seemed like the plan was just obliterated (in a good way). Despite 2016’s tumultuous political climate and many social injustices, my own business took off and I was able to spend time on projects that challenged me.Read More
I’m happy to announce that I’m a contributing writer for Sprout Social’s Insights blog. I’ve been an avid user of their social media management tool for four years now and also have been a fan of their blog.Read More
In the past few years, social media evolved from a channel of personal stories to one of customer service complaints. “Social customer care” is the new phrase.
You, operating as a customer, have probably tweeted at an airline for a delay. You’ve probably also raved about a product you love. What the company does in response is what you can quantify as social customer care.Read More
Recently, I received a pretty interesting business opportunity. On paper, it looked great. The contract would diversify my audience, increase my reach, and establish myself as a, for lack of a better word, “thought leader.”
I wanted to say yes, because logically, it was great.Read More
One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”
There is so much information out there. Where do you begin on social media marketing for your coffee company?
Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.
If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.
I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.
These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More
2016 is surely the year of saying yes to all the things that terrify me (terrify in a good way). When you’re off working for yourself, you don’t have an employer to say, “Hey, here’s a logical next step in your career.” Freelancing is a series of successes and failures. It’s a lot of experimenting on what you think is interesting to you and finding out what you’re not so into.Read More
About Jenn Chen
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
eat / drink coffee / write / travel
>>>> all in one.