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03.07.18

Digital Audience Research: Do You Know Who You’re Speaking To?

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Marketing, Social Media

Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.

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02.07.18

Social Media Workflow: How I Work

  • Posted By : Jenn Chen/
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  • Under : Social Media

There’s some fascination that exists for people wanting to peek in on others’ working habits. How I work may not work for you. My early years of freelancing was a lot of experimentation in setting up a schedule, environment, and admin tasks.

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12.13.17

Things to Consider Before Setting Up a Company Blog

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

This article for those of you who think you want to set up a company blog, but don’t know where to start.

Before you even begin researching blog designs, there are several questions you should ask yourself.

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11.01.17

Why You Should Have a Social Media Crisis Management Plan

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.

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09.20.17

Bad Social Media Advice I’ve Heard Given

  • Posted By : Jenn Chen/
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  • Under : Marketing, Social Media

Inspired by this post on Social Media Today about the worst social media advice the author has heard experts give, I decided to write my own version.

This is a non-exhaustive list of advice I’ve heard from marketers or it’s been relayed to me by potential clients.

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08.23.17

Project Reveal: Coffee Equity Toolkit

  • Posted By : Jenn Chen/
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  • Under : Business, News

One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few months of working with RJ Joseph, I’m proud to say that the resource is live!

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08.10.17

One Year of the Coffee Marketing Newsletter

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  • Under : Business

Back on August 10, 2016, I committed to writing my coffee marketing newsletter. I had been sending it off and on first through Tiny Letters and then through Revue. That August issue was the beginning of my run of consistent sends. Every two weeks on Wednesdays, I’d send an issue. Sometimes, I’d be frantically putting it together and sending it at 10 pm. But no matter what, it was out and that was my low-bar goal.

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08.09.17

“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing, Social Media

“Customers aren’t happy, they’re complaining on social media. How are you responding?”

“That’s not Marketing’s job.”

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07.12.17

Sarcastic or Punny: 5-Minute Brand Voice Audit

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  • Under : Business, Marketing, Social Media

Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think in terms of personality traits; for example, sarcastic, serious, or nerdy.

Write these things down somewhere and we’ll come back to the words later.

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05.31.17

What I’ve learned from 5 years of self-employment

  • Posted By : Jenn Chen/
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  • Under : Business, Personal

I recently celebrated my five-year freelance-iversary. This is a pretty remarkable milestone for me and I honestly wouldn’t have thought it’s where I’d end up. I had written this up at the one-year mark and pretty much all of it still applies. There are a few more lessons I’d like to add to it, though.

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About Jenn Chen

I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.

You can reach me here or on Twitter.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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About

Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen (backup: Mastodon).

Recent Posts
  • my writing process February 22,2023
  • There is always a budget even if they don't tell you so February 15,2023
  • 2023 Word of the year: Leap January 6,2023
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