We’re told at a young age that jealousy is a Bad Feeling. You shouldn’t feel it and if you do, you need to get rid of it fast. But, what if we take a moment to sit with it? Could we learn something from this feeling? My thought is yes. This being said, I’m not talking about the toxicity that results from sitting so far into your jealousy. I’m talking about examining jealousy with a critical, logical lens.
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As we head into the holiday season, boundaries – personal or business – are more important than ever. While this is written more for the business marketing end, I’m sure you can find ways to take the tips into other aspects of your life. I’m also still learning my own boundaries so please don’t take this as the end-all-be-all type of guide.
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Morgan Eckroth is a full-time college student who works part-time as a barista during the school year. She’s also a barista competitor and photographer who has garnered 615.4k followers on TikTok (@morgandrinkscoffee) in just a few months. In exploring a new social media platform, I thought they’d be a perfect candidate to do a Q&A with.
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Failure is a part of doing business. After a certain amount of time operating, you’re bound to fail and that’s okay. Failure can also be used as a learning experience. Earlier this year, I asked my followers if any would be interested in talking to me about their coffee marketing failures – big or small. I was curious to know if people jumped on marketing trends or invested too heavily in a new product. This Q&A series is titled “Coffee marketing failures and their lessons.”
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I went to an event at Red Bay Coffee recently. It was titled “The Impact of Coffee Crisis on Communities & the Border Crisis.” It was targeted to consumers and ultimately, both illuminating and thought provoking to me. Attendance was 50/50 in consumers and industry professionals.
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It’s a cycle, really. Happy employees mean happy customers mean more profits. While I am not advocating for a total lack of a marketing budget, I am saying that your employees make your business what it is.
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Seven years is a long time to do any one thing. Yet here I am, seven years later, still self-employed and still focused on specialty coffee. My services have naturally evolved through the years and it’s been an interesting journey through it all.
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While this article is geared towards SCA Expo attendees, you can certainly extrapolate the content to apply for any conference your company attends. Whether you are attending as an individual professional, a coffee company, sponsor, or exhibitor, the basic marketing tenets are the same. And planning is your friend.
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I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the same. Your lexicon of industry words like “cupping,” “direct trade,” and “effervescent mouthfeel” probably aren’t all crammed into one consumer-oriented post without some explanatory sentences.
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I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.
