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02.23.22

Why you should still have a website

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

An argument could be made that because of the existence of Instagram, Facebook, LinkedIn, Google merchants, etc., there’s no longer a need for a standalone company website. It’s just another thing to take care of in a very long list of things. Plus, if you’re new to navigating the backend of a website, it can be very daunting to take on.

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02.09.22

Hyperbole & superlatives in marketing

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

My writing/journalism hat and marketing hat are sometimes at odds with each other and this is one of those times. In writing, especially academic, I was taught that superlatives and hyperbole should be kept to a minimum unless they are backed up by a credible source. In marketing, hyperbole is used more often while superlatives without sources run the risk of false advertising.

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01.26.22

Influencer disclosure basics

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  • Under : Business, Marketing, Social Media

It’s been three years since I wrote about influencer tips so I thought it’d be a nice revisit on the basics. I’ve seen quite a few social media posts now where either the influencers or brands or both weren’t disclosing their relationships.

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01.19.22

The nearly immeasurable brand metric of word-of-mouth marketing

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  • Under : Marketing

Call it brand sentiment or trust barometer or dark social (for example, you screenshot a tweet and text it to a friend) — it’s all the same. Despite all the efforts and all the software created, you won’t be able to capture all of your word-of-mouth acquisition data.

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01.12.22

Nostalgia in marketing

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  • Under : Business, Marketing

In relation to a recent Sprudge piece, I thought I would reflect a little more on the use of nostalgia in marketing. Creating that feeling of nostalgia through advertising is not new. It’s part of emotional marketing and consumer psychology. Being able to create strong feelings inside the consumer (whether it’s anger or sadness or nostalgia) is one indicator of a successful nostalgia-focused marketing campaign.

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01.05.22

2022 Word: Intuition

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  • Under : Business, Personal

My word for the year 2022 is “intuition.”

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12.29.21

f**k email etiquette

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  • Under : Business, Personal

Your emails don’t have to be long to be nice.

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12.15.21

Gifts for the social media manager in your life

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  • Under : Business, Social Media

Do you know someone who works in digital marketing or social media or e-commerce? Or maybe they’re a freelancer, WFH worker, or all-around creative person. OR, you manage someone who’s in one of these roles. I’ve assembled a list of gifts that would likely be welcomed.

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12.08.21

Redefining productivity

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  • Under : Business

I used to be one who wanted to “hack” my way through productivity.

If I woke up earlier, I’d have more time to get things done. If I did tasks in 20-min chunks, I’d find that creative flow. If I planned my day out in the morning and then recapped my day at EOD, I’d know what to do.

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podcast microphone in middle with hands on both side
12.01.21

How to prepare for a press interview

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  • Under : Business, Marketing

How exciting! You got contacted for an interview, now what? Having been on both sides of this for various formats (magazine, online pub, blog, podcast, etc.) and as someone who likes to be prepared, I have some thoughts on the best ways to get ready for a press interview. This is written for the interviewee and to be more specific, the small business. Not the one who already has a PR agency.

These steps are mainly for live interviews, such as for a podcast or on a phone. If you’re doing a written interview, you can skip everything in the “during” part.

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About Jenn Chen

I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.

You can reach me here or on Twitter.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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About

Jenn is a San Francisco-based writer & photographer. On the side, she munches on donuts & hangs out with her dog Zoey. You can reach her here or on Twitter @thejennchen.

Recent Posts
  • person holding photo of single tree at daytime
    11 years of freelancing: Things I'm still working on May 26,2023
  • my writing process February 22,2023
  • There is always a budget even if they don't tell you so February 15,2023
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This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Muli, Playfair Display, Lato. Logos designed by Hannah Ellen.

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