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10.27.21

How to hire the right photographer for you

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

If you’re thinking of outsourcing your photography work, this piece is for you. I’ve written about why I don’t think freelance marketplaces are great for creatives but I haven’t focused specifically on photography yet. I’m writing this with a dual perspective: as someone who advises on marketing and as a photographer.

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10.13.21

Why I don’t recommend generic freelance websites for hiring creatives

  • Posted By : Jenn Chen/
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  • Under : Business

Say you need to hire someone to design a new website, photograph your products, or manage your social media. Where would you first go? Usually, referrals are the first choice – you find fellow business owners and ask them for people to check out. What if those don’t pan out? The next step usually is to head straight to Google and cross your fingers for a good match.

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10.06.21

Free template: Tracking your press mentions

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

Have you been in business for a while? Then it’s very possible that you’ve gotten some press about your brand. Where do you store all this info? Maybe it’s a folder on your computer or an online text document. Why not put it all in one place with an opportunity to filter by sentiment, product, or type?

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10.07.20

Trust: Don’t say it if you don’t mean it

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  • Under : Business

Consumers are savvy today. We see tons of ads on a daily basis in multiple forms, all claiming to be the best in whatever industry they’re in. I’m talking about trust again, a topic I wrote about two years ago. It’s tough to stand out from the crowd and one of the few things that can make you stand out is consumer trust.

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09.09.20

All about the press kit 101 (Part 2)

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  • Under : Business, Marketing

If you need a refresher on the who, what, whys of a press kit, I covered it two weeks ago. In this part, I cover what you can do to expand your press kit. This is assuming you already have a press kit and/or you have additional time to beef it up.

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08.26.20

All about the press kit 101 (Part 1)

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

Press kits make marketers’ lives easier. There are a few different approaches to it and in this first part, I’m going to address the who, what, why questions and what you need in the most basic press kit. You could spend 15 minutes assembling it if you have all the needed items or days/weeks if you want a robust one and you still need to create the content.

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08.12.20

A COVID digital marketing audit

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  • Under : Business, Marketing, Social Media

Today, we’re going to focus on COVID & your communication (or lack thereof) of it.

In the pandemic’s first few weeks, the news arrived loose and fast, often changing several times within a 24-hour span. It was difficult to keep track of as a business and I’m sure many things fell to the side. Depending on where you are, coffee businesses may be open with precautionary to extreme measures. I wrote about mental health and reopening back in June. Some of these tips still apply today. 

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07.29.20

So you want to pick my brain

  • Posted By : Jenn Chen/
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  • Under : Business

Disclaimer: this is not about you. I have received many pick-your-brain emails through the years. I also volunteer a lot of time to community efforts and provide free content (like this newsletter and blog) because I believe giving back is important for sustaining an industry.

So you want to pick my brain about what I do and how I got here. Before the pandemic, you probably wanted to grab a coffee, now it’s video chats.

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07.15.20

Time to reexamine or create your company values

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

Usually, at the formation of a company, you write up a mission statement and identify your brand values. It’s a good idea to also reexamine these from time to time to see if anything has shifted in light of major events, like operating in a pandemic or the mainstream discourse on Black Lives Matter. 

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07.15.20

Questions to reflect on

  • Posted By : Jenn Chen/
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  • Under : Business, Coffee

I will be honest and say that my mind is blank as to what to write right now. It happens. Despite what people may think about creative types having an endless supply of ideas and inspirations, my ideas well has been dry for quite some time now. Instead, I’ll share some questions I’ve been reflecting on.

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About Jenn Chen

I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.

You can reach me here or on Twitter.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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About

Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen (backup: Mastodon).

Recent Posts
  • 2023 Word of the year: Leap January 6,2023
  • Business owners should be on social media December 1,2022
  • Remembering Twitter November 17,2022
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