Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few months of working with RJ Joseph, I’m proud to say that the resource is live!
Back on August 10, 2016, I committed to writing my coffee marketing newsletter. I had been sending it off and on first through Tiny Letters and then through Revue. That August issue was the beginning of my run of consistent sends. Every two weeks on Wednesdays, I’d send an issue. Sometimes, I’d be frantically putting it together and sending it at 10 pm. But no matter what, it was out and that was my low-bar goal.
“Customers aren’t happy, they’re complaining on social media. How are you responding?”
“That’s not Marketing’s job.”
Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think in terms of personality traits; for example, sarcastic, serious, or nerdy.
Write these things down somewhere and we’ll come back to the words later.
I recently celebrated my five-year freelance-iversary. This is a pretty remarkable milestone for me and I honestly wouldn’t have thought it’s where I’d end up. I had written this up at the one-year mark and pretty much all of it still applies. There are a few more lessons I’d like to add to it, though.
There are many different ways you can utilize Facebook Advertising for your coffee business. In this piece, I’m going to provide three strategies on ads you can run for your cafe. I’m focusing specifically on cafes for this piece, because location-based advertising can be incorporated.
There seems to be a million articles out there in the variation of “101 Ways to Improve Your Blog.” If you’re like me, you’re probably thinking, “101?! I can barely focus on 10!”
Last month, when my iPhone Upgrade Program came around to its full year, I debated on whether I should stay with an s model or upgrade to the 7+. I upgraded to the 7+ only for the dual lens. Why would I want to upgrade to a phone that is quite literally the size of my hand?Read More
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.
