Business – Page 3

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I’m in marketing & believe you should prioritize employees

It’s a cycle, really. Happy employees mean happy customers mean more profits. While I am not advocating for a total lack of a marketing budget, I am saying that your employees make your business what it is.

7 marketing lessons in 7 years of freelancing

Seven years is a long time to do any one thing. Yet here I am, seven years later, still self-employed and still focused on specialty coffee. My services have naturally evolved through the years and it’s been an interesting journey through it all.

Template: How to track your professional development with Airtable

This year, my goal was to be more focused and that included professional skill development. I thought I’d update everyone on how that’s going and share what I’ve been working on.

Basics: Planning your marketing for SCA Expo

While this article is geared towards SCA Expo attendees, you can certainly extrapolate the content to apply for any conference your company attends. Whether you are attending as an individual professional, a coffee company, sponsor, or exhibitor, the basic marketing tenets are the same. And planning is your friend.

Breaking down barriers: Consumer education

I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the same. Your lexicon of industry words like “cupping,” “direct trade,” and “effervescent mouthfeel” probably aren’t all crammed into one consumer-oriented post without some explanatory sentences.

Building Trust with Customers

I came across a graphic in my Twitter feed the other day. It was a convoluted sketch of how to market to millennials for a bank. It talked about trust. And how trust is what millennials value the most and that’s how you’ll get to them as a consumer base.

5 Things to Consider When Writing for Social Media

This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and writing for social media is a specialized niche.

The Responsibility of Marketing: Using Words & Imagery

Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s appropriation and what’s not. I’m not going to get into the details here. If you need articles to read, there’s a great list here.

3 Tips About Sending Free Things to “Influencers”

I get it. It’s tough out there. You have a new product or you’re a new roaster and you need to get the word out. You think, “If I send people something, they can post about it and it’s free marketing!” I mean, kind of.

But you should still know a few things about this “free marketing” concept.

What to Look for in a Social Media Consultant

This is Part 3 of my outsourcing series. Here’s Part 1 and Part 2.

How do you figure out if the social media consultant you see online is the perfect one for you? This article is going to go into tips on what to look for in a consultant and manager. The content creation part of outsourcing, like photography, is a little easier since you can see tangible products (e.g. photos) and evaluate fit through there.

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