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    • Recommendations: tools, apps, and products
  • Blog
  • Contact me
08.26.20

All about the press kit 101 (Part 1)

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  • Under : Business, Marketing

Press kits make marketers’ lives easier. There are a few different approaches to it and in this first part, I’m going to address the who, what, why questions and what you need in the most basic press kit. You could spend 15 minutes assembling it if you have all the needed items or days/weeks if you want a robust one and you still need to create the content.

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08.12.20

A COVID digital marketing audit

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  • Under : Business, Marketing, Social Media

Today, we’re going to focus on COVID & your communication (or lack thereof) of it.

In the pandemic’s first few weeks, the news arrived loose and fast, often changing several times within a 24-hour span. It was difficult to keep track of as a business and I’m sure many things fell to the side. Depending on where you are, coffee businesses may be open with precautionary to extreme measures. I wrote about mental health and reopening back in June. Some of these tips still apply today. 

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07.29.20

So you want to pick my brain

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  • Under : Business

Disclaimer: this is not about you. I have received many pick-your-brain emails through the years. I also volunteer a lot of time to community efforts and provide free content (like this newsletter and blog) because I believe giving back is important for sustaining an industry.

So you want to pick my brain about what I do and how I got here. Before the pandemic, you probably wanted to grab a coffee, now it’s video chats.

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07.15.20

Time to reexamine or create your company values

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  • Under : Business, Marketing

Usually, at the formation of a company, you write up a mission statement and identify your brand values. It’s a good idea to also reexamine these from time to time to see if anything has shifted in light of major events, like operating in a pandemic or the mainstream discourse on Black Lives Matter. 

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07.15.20

Questions to reflect on

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  • Under : Business, Coffee

I will be honest and say that my mind is blank as to what to write right now. It happens. Despite what people may think about creative types having an endless supply of ideas and inspirations, my ideas well has been dry for quite some time now. Instead, I’ll share some questions I’ve been reflecting on.

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06.18.20

How to handle racism as a company

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  • Under : Business, Coffee, Marketing

Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, it remains present and scarred over. You tell them to stop. You ask why they’re poking. You say it hurts.

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06.04.20

On mental health & reopening

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  • Under : Business

It took a while to figure out what I was going to write for this issue. At 4:45 pm Pacific time today, I locked in on something: the mental health angle of reopening. It’s something I want to reflect on, so stay with me here.

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05.11.20

Planning the plan for the plans

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  • Under : Marketing

There’s a weird partnership between perfectionism and marketing. You spend too much time thinking about how a campaign can go poorly and you miss an opportunity. But if you don’t think about enough, you might end up trending on Twitter in a bad way. How do you craft a plan that feels good but also stops you from becoming a nitpicking monster?

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04.09.20

NEW: Free 15-min brainstorming sessions

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  • Under : Business

Because I’m not actively seeking clients right now, I have a little free time to spare and give back. If you’re a coffee business or organization that has been or will be affected by COVID-19 and you’d like to bounce potential marketing ideas off of me, I am offering free 15-min brainstorming sessions.

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04.01.20

Marketing in a time of crisis

  • Posted By : Jenn Chen/
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  • Under : Marketing

It’s rough times. And the service industry is getting hit so hard. Marketing during a crisis always feels a little…off. Some business emails have looked more like virtue signaling. Like, bare minimum, I hope you’re treating your employees well. 

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About Jenn Chen

I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.

You can reach me here or on Bluesky.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.

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All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Photos of me in red & orange were taken by Jessica Caisse. Do not use copy or photos without prior permission. Logos designed by Hannah Ellen.


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