It’s been an interesting year. I’ve found myself feeling simultaneously down in creative juice and also so pummeled with information that I’m too frozen to execute anything to completion. It’s been difficult to grant myself grace and self-care.
This article for those of you who think you want to set up a company blog, but don’t know where to start.
Before you even begin researching blog designs, there are several questions you should ask yourself.
I first met Liz in real life last October while I was in New York for Tamper Tantrum. Since then, I’ve watched her be elected to the BGA Executive Council, write about HR in Barista Magazine, and staunchly shout from virtual rooftops about injustices happening in the industry and beyond.
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few months of working with RJ Joseph, I’m proud to say that the resource is live!
I’ve requested sponsorship for events and also received numerous requests to sponsor. From all this time, I’ve learned a few things and this guide is meant to be a resource for anyone hosting a coffee event. It can also be repurposed for a non-industry event. Scroll down for the template.
Back on August 10, 2016, I committed to writing my coffee marketing newsletter. I had been sending it off and on first through Tiny Letters and then through Revue. That August issue was the beginning of my run of consistent sends. Every two weeks on Wednesdays, I’d send an issue. Sometimes, I’d be frantically putting it together and sending it at 10 pm. But no matter what, it was out and that was my low-bar goal.
“Customers aren’t happy, they’re complaining on social media. How are you responding?”
“That’s not Marketing’s job.”
Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think in terms of personality traits; for example, sarcastic, serious, or nerdy.
Write these things down somewhere and we’ll come back to the words later.
I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.
You can reach me here or on Bluesky.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.
about
Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.
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