Jenn Chen

Why you should still have a website

An argument could be made that because of the existence of Instagram, Facebook, LinkedIn, Google merchants, etc., there’s no longer a need for a standalone company website. It’s just another thing to take care of in a very long list of things. Plus, if you’re new to navigating the backend of a website, it can be very daunting to take on.

Hyperbole & superlatives in marketing

My writing/journalism hat and marketing hat are sometimes at odds with each other and this is one of those times. In writing, especially academic, I was taught that superlatives and hyperbole should be kept to a minimum unless they are backed up by a credible source. In marketing, hyperbole is used more often while superlatives without sources run the risk of false advertising.

Influencer disclosure basics

It’s been three years since I wrote about influencer tips so I thought it’d be a nice revisit on the basics. I’ve seen quite a few social media posts now where either the influencers or brands or both weren’t disclosing their relationships.

The nearly immeasurable brand metric of word-of-mouth marketing

Call it brand sentiment or trust barometer or dark social (for example, you screenshot a tweet and text it to a friend) — it’s all the same. Despite all the efforts and all the software created, you won’t be able to capture all of your word-of-mouth acquisition data.

Nostalgia in marketing

In relation to a recent Sprudge piece, I thought I would reflect a little more on the use of nostalgia in marketing. Creating that feeling of nostalgia through advertising is not new. It’s part of emotional marketing and consumer psychology. Being able to create strong feelings inside the consumer (whether it’s anger or sadness or nostalgia) is one indicator of a successful nostalgia-focused marketing campaign.

2022 Word: Intuition

My word for the year 2022 is “intuition.”

f**k email etiquette

Your emails don’t have to be long to be nice.

2021 Recap

Oh look, it’s the end of another year. A year that really feels like it’s only been three months long. I used to set a word of intention for the year with goals plus a year-end reflection on them. Obviously, 2020 didn’t count as a year. So, here we are for a 2021 recap.

Sprudgie nomination for Best Coffee Writing!

I’m honored to be nominated in the Best Coffee Writing category for this year’s Sprudgie awards. For those who are unfamiliar, the Sprudgies are the specialty coffee industry’s version of the Oscars except that everyone gets to vote.

Gifts for the social media manager in your life

Do you know someone who works in digital marketing or social media or e-commerce? Or maybe they’re a freelancer, WFH worker, or all-around creative person. OR, you manage someone who’s in one of these roles. I’ve assembled a list of gifts that would likely be welcomed.

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