Ambiguity in Tasting Notes
We all know it’s advertising psychology when Coca-Cola features cute little penguins and polar bears in ads (I didn’t want to have a Coke, but the penguins look so happy! I want to be happy, too!). And when the latest must-have item of the year is touted by whatever celebrity is popular, you need it, because you need to be just like him/her (read: sarcasm. I don’t follow celebrities and I didn’t care enough about this particular example to look up popular celebrities modeling items).Read More