10.05.16

Key to getting started on social media is using small goals

One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”

There is so much information out there. Where do you begin on social media marketing for your coffee company?

But what I say to these people and my clients, is to start small. There is a proven record for establishing small goals.Read More

08.24.16

How to write for a global audience

Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.

If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.

I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.

These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More

08.15.16

Speaking: Sprudge live podcast and Tamper Tantrum

2016 is surely the year of saying yes to all the things that terrify me (terrify in a good way). When you’re off working for yourself, you don’t have an employer to say, “Hey, here’s a logical next step in your career.” Freelancing is a series of successes and failures. It’s a lot of experimenting on what you think is interesting to you and finding out what you’re not so into.Read More

08.05.16

The pros and cons of using Instagram stories for your business

Should you invest in Instagram’s newest feature? Is it worth the effort for your business?

A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More

01.06.16

Social Media Goals to Tackle in 2016

A new year means a fresh start and for many out there, new goals. But as we all know, goals are meaningless without actionable items.

In the new year, I want to…
“Be better at social media.”

This statement covers so much ground that it will leave you overwhelmed. What does being “better” at social media mean to you? I recommend first figuring out the goals you want to reach for social media and then creating the plan to get there.Read More

12.09.15

My tools: How I work & what I use

I am no longer maintaining this post. My tools list has moved here.

Working for myself & remotely for the past few years has had me experimenting with a slew of apps & productivity hacks. More significantly, I’ve transitioned from the approach of “FREE IS BEST” to “paying for a tool can be worth it.” My needs are not going to exactly match yours, but this is what I’ve found to be most helpful for my work.

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11.16.15

5 Tips for Driving Organic Facebook Engagement

An engaged community begins with an engaged brand. Engaged brands care about the social media communities in which they’ve built. With the current Facebook algorithm, brands must get a little creative with their content, and really think about what will excite and engage the reader.

Earlier, we wrote about using Facebook check-ins to increase organic reach, since organic Facebook reach is at an all-time low. Here are 5 additional ways to increase organic engagement (which also helps boost organic reach) on Facebook.

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