7 marketing lessons in 7 years of freelancing

05.29.19

7 marketing lessons in 7 years of freelancing

Seven years is a long time to do any one thing. Yet here I am, seven years later, still self-employed and still focused on specialty coffee. My services have naturally evolved through the years and it’s been an interesting journey through it all.

05.14.19

Template: How to track your professional development with Airtable

This year, my goal was to be more focused and that included professional skill development. I thought I’d update everyone on how that’s going and share what I’ve been working on.

04.05.19

My SCA Expo Plans & Game Night

It’s SCA time again! Lots of parties, new products to check out, and things to learn. Here are my plans for one of the biggest specialty coffee gatherings of the year.

03.24.19

Basics: Planning your marketing for SCA Expo

While this article is geared towards SCA Expo attendees, you can certainly extrapolate the content to apply for any conference your company attends. Whether you are attending as an individual professional, a coffee company, sponsor, or exhibitor, the basic marketing tenets are the same. And planning is your friend.

01.23.19

Breaking down barriers: Consumer education

I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the same. Your lexicon of industry words like “cupping,” “direct trade,” and “effervescent mouthfeel” probably aren’t all crammed into one consumer-oriented post without some explanatory sentences.

01.07.19

2019 Goals

I don’t really subscribe to the idea of “a new year, a new me,” but I do like to use the change of year to refocus some of my goals. I’ve been trying the idea of a theme or word every year to focus on and it’s worked out pretty well. Last year, the “year of me” helped me turn down some opportunities that, while interesting, would’ve taken up more time than I was able to give.

12.21.18

2018 Recap

It’s time for another recap post! Looking back, it felt like I had all of the intentions and excitement to take on the year and the year kicked me in the butt. However, I accomplished more than I expected, plus crossed quite a few things off my list! I had several 2018 goals in mind.

11.28.18

Building Trust with Customers

I came across a graphic in my Twitter feed the other day. It was a convoluted sketch of how to market to millennials for a bank. It talked about trust. And how trust is what millennials value the most and that’s how you’ll get to them as a consumer base.

10.03.18

5 Things to Consider When Writing for Social Media

This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and writing for social media is a specialized niche.

08.31.18

The Responsibility of Marketing: Using Words & Imagery

Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s appropriation and what’s not. I’m not going to get into the details here. If you need articles to read, there’s a great list here.

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about

Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.

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All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Photos of me in red & orange were taken by Jessica Caisse. Do not use copy or photos without prior permission. Logos designed by Hannah Ellen.