Your brand DMs aren’t private
DM like it’s going to be public because it basically is.
If there is any tl;dr to this, it is that DMs between a brand and person are never private and should never be written as if they were.
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On relief
I don’t know about you but this past weekend, it felt like I could take a full, deep breath for the first time in a long while. In October, I had been doing ok in terms of giving myself a break and not doomscrolling at all hours. Last week, though, I found myself attempting to work on the days I said I would work, staring at the computer screen, and then refreshing my Twitter feed for the umpteenth time that hour. The prolonged wait and experience of multiple Tuesdays in one week was bad for many people’s mental health.
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Marketing in a time of crisis
It’s rough times. And the service industry is getting hit so hard. Marketing during a crisis always feels a little…off. Some business emails have looked more like virtue signaling. Like, bare minimum, I hope you’re treating your employees well.
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Why You Should Have a Social Media Crisis Management Plan
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.
About Jenn Chen
I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.
You can reach me here or on Bluesky.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.
