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12.13.17

Things to Consider Before Setting Up a Company Blog

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Marketing

This article for those of you who think you want to set up a company blog, but don’t know where to start.

Before you even begin researching blog designs, there are several questions you should ask yourself.

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optimize blog
02.22.17

Small ways to optimize your current blog

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Marketing

There seems to be a million articles out there in the variation of “101 Ways to Improve Your Blog.” If you’re like me, you’re probably thinking, “101?! I can barely focus on 10!”

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11.02.16

[Free Template] How to Set Up Your Own Trello Editorial Calendar

  • Posted By : Jenn Chen/
  • 2 comments /
  • Under : Business, Marketing
editorial calendar guide

Tell me if this sounds familiar: you kind of have a blog, but you don’t post frequently and it often feels like you’re scrambling around.Read More


01.06.13

Meta post: Coffee blogging about coffee blogging

  • Posted By : Jenn Chen/
  • 5 comments /
  • Under : Coffee

A coffee professional once asked me rhetorically, “Does it really matter what coffee bloggers say?” Which, since we’re being rhetorical, let’s just ask, “Do bloggers actually have influence?” My answer to both is a definitive yes.

Let’s define “coffee blog” as “a blog which main topic is coffee.” Simple, right? There are a number of coffee blogs out there, authored by all sorts of people. Writers span a whole origin scope: coffee enthusiasts, home baristas, coffee businesses, equipment reviewers, individual coffee professionals (from baristas to green bean buyers)… this list goes on and on. By sheer numbers, there are tons of coffee blogs. But by quality and consistency for specialty coffee, I’d argue that there are only a few dozen coffee blogs.Read More


09.18.12

Defining Identity

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Personal

 

I didn’t write the above note, but it does represent my emotional turmoil pretty well. I’ve been refraining from writing here, because I feel like my posts need to be thoroughly thought out, with relative content, and to a defined niche market. That’s what I keep reading about, anyway. But then I realized that there was TOO MUCH information out there and all of it- the contradicting advice, the people who claim to be ‘experts,’ the incredible amount of topics to cover- was stopping me from writing. Screw SEO, relative content, and a targeted audience. I’m currently writing for myself and if someone else wants to read about it, so be it.Read More


06.20.12

Word Vomits

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Personal

I can’t believe this. After two years of not updating this blog, I’ve all of a sudden, in one night, decided to publish three blogs. Three. I must be insane. But I can see the defense for it: personal coffee reflections (this one), Chicago coffee consumers who just want events and without too many opinions (Chicago Coffee Scene), and lastly, the business one (Caffentures).Read More


About Jenn Chen

I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.

You can reach me here or on Bluesky.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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about

Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.

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All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Photos of me in red & orange were taken by Jessica Caisse. Do not use copy or photos without prior permission. Logos designed by Hannah Ellen.


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