Instagram Story Covers & My Week in Seattle
This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!
Audiences: Designing a Strategy to Reach Them
Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.
Digital Audience Research: Do You Know Who You’re Speaking To?
Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.
Things to Consider Before Setting Up a Company Blog
This article for those of you who think you want to set up a company blog, but don’t know where to start.
Before you even begin researching blog designs, there are several questions you should ask yourself.
Why You Should Have a Social Media Crisis Management Plan
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only to the digital sphere or it could be something spilling over from your physical store. In these instances, preparation is key and having a plan will help you know where to begin.
“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)
“Customers aren’t happy, they’re complaining on social media. How are you responding?”
“That’s not Marketing’s job.”
Sarcastic or Punny: 5-Minute Brand Voice Audit
Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think in terms of personality traits; for example, sarcastic, serious, or nerdy.
Write these things down somewhere and we’ll come back to the words later.
Small ways to optimize your current blog
There seems to be a million articles out there in the variation of “101 Ways to Improve Your Blog.” If you’re like me, you’re probably thinking, “101?! I can barely focus on 10!”
Why you need the iPhone 7+
Last month, when my iPhone Upgrade Program came around to its full year, I debated on whether I should stay with an s model or upgrade to the 7+. I upgraded to the 7+ only for the dual lens. Why would I want to upgrade to a phone that is quite literally the size of my hand? Read More
About Jenn Chen
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.
