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02.22.23

my writing process

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business

My writing workflow is probably more elaborate than it should be. I’m a slow writer. At least, I believe I am. I would never survive in a newsroom. It takes me what feels like forever to gather interviews, and that part alone isn’t a single task.

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12.20.21

Sprudgie nomination for Best Coffee Writing!

  • Posted By : Jenn Chen/
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  • Under : Personal

I’m honored to be nominated in the Best Coffee Writing category for this year’s Sprudgie awards. For those who are unfamiliar, the Sprudgies are the specialty coffee industry’s version of the Oscars except that everyone gets to vote.

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01.23.19

Breaking down barriers: Consumer education

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the same. Your lexicon of industry words like “cupping,” “direct trade,” and “effervescent mouthfeel” probably aren’t all crammed into one consumer-oriented post without some explanatory sentences.

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10.03.18

5 Things to Consider When Writing for Social Media

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  • Under : Business, Social Media

This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and writing for social media is a specialized niche.

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11.02.16

[Free Template] How to Set Up Your Own Trello Editorial Calendar

  • Posted By : Jenn Chen/
  • 2 comments /
  • Under : Business, Marketing
editorial calendar guide

Tell me if this sounds familiar: you kind of have a blog, but you don’t post frequently and it often feels like you’re scrambling around.Read More


08.24.16

How to write for a global audience

  • Posted By : Jenn Chen/
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  • Under : Business

Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.

If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.

I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.

These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More


Good to the Last Drop Urbaness
01.22.14

A few of my latest articles

  • Posted By : Jenn Chen/
  • 1 comments /
  • Under : Personal

I know I said that I’d post every week in 2014. Well, it’s the 3rd week and I’ve yet to write a second post. Whoops! That’s why it’s a goal, right?

It’s been busy, I won’t lie. I’m trying to work smarter (and not longer), but that’s a struggle. There are days when all I want to do is just lie down on the couch and Netflix-binge.

But, in case you’re curious, I have been writing, just elsewhere.

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About Jenn Chen

I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.

You can reach me here or on Bluesky.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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about

Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.

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All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Photos of me in red & orange were taken by Jessica Caisse. Do not use copy or photos without prior permission. Logos designed by Hannah Ellen.


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