05.22.13

Personal branding: what to expect from me

As the first post on my new domain, it seems fitting to write about personal branding. I once bought jennchen.org (because .com was already in use) with the intention of setting up a photo portfolio. In my naiveté of personal drive, I thought the $9.99 I paid for the domain name would motivate me to create content. It went unattended for an entire year. A few years later, after establishing two wordpress.org blogs and registering two additional domain names, I finally have the drive to finish what I started. A few weeks ago, I was randomly browsing and Googling myself with select iterations (e.g. jenn chen coffee”) when I discovered that this domain was on sale. I don’t even remember who had it before. Fifty dollars seemed a small price to pay for a name that exists thousands of times over across the globe.Read More

09.18.12

Defining Identity

 

I didn’t write the above note, but it does represent my emotional turmoil pretty well. I’ve been refraining from writing here, because I feel like my posts need to be thoroughly thought out, with relative content, and to a defined niche market. That’s what I keep reading about, anyway. But then I realized that there was TOO MUCH information out there and all of it- the contradicting advice, the people who claim to be ‘experts,’ the incredible amount of topics to cover- was stopping me from writing. Screw SEO, relative content, and a targeted audience. I’m currently writing for myself and if someone else wants to read about it, so be it.Read More