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08.24.22

I’m a lurker, you’re a lurker, we’re all lurkers

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Marketing

It is said that 90% of any online social readership are lurkers. Lurkers are those who consume the content but don’t respond to it. Nine percent are contributors and only one percent create content, forming the 90-9-1 rule. This is not a new marketing rule and it seems to apply only in spaces for online communities, such as Twitter, Reddit, interest-based forums, Twitch, etc.

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04.17.18

Instagram Story Covers & My Week in Seattle

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Coffee, Coffee Events, Marketing

This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!

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09.06.16

How to use someone else’s photos for your Instagram account

  • Posted By : Jenn Chen/
  • 2 comments /
  • Under : Business

You don’t.

(I was tempted to end the blog post here.)Read More


08.05.16

The pros and cons of using Instagram stories for your business

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Social Media

Should you invest in Instagram’s newest feature? Is it worth the effort for your business?

A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More


02.11.16

Instagram: Multiple Account Log-Ins and Other New Tips

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Social Media

It’s been a whirlwind of announcements around Instagram these last two weeks! Here are some new features

Instagram adds multiple account logins

Have you heard? Possibly the largest update to Instagram was announced this week: multiple account log-in! Social media managers around the world rejoiced and I shaved hours off of my work time.Read More


About Jenn Chen

I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.

You can reach me here or on Bluesky.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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about

Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.

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All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Photos of me in red & orange were taken by Jessica Caisse. Do not use copy or photos without prior permission. Logos designed by Hannah Ellen.


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