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12.01.22

Business owners should be on social media

  • Posted By : Jenn Chen/
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  • Under : Business, Social Media

Should business owners be on social media?

The short answer is yes.

Do business owners need to be on social media? No.

There are also a few other questions related to this:

  • How personal should your business account be?
  • Should business owners be responsible for social media accounts?
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star wars lego figures
07.13.22

Cultural competence & pop culture

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  • Under : Business, Marketing

Do you need to have a working knowledge of pop culture to be effective at marketing?

This is the question that I’ve been mulling over for a bit. The cultural competence part came in when I read a piece about therapists and building up a cultural competence of those who are “extremely online.” In marketing, it doesn’t seem like we call it cultural competence. Instead, we create buyer personas and market research. We do focus groups and ask if someone’s interested in such and such product, dutifully noting down their demographics.

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02.23.22

Why you should still have a website

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

An argument could be made that because of the existence of Instagram, Facebook, LinkedIn, Google merchants, etc., there’s no longer a need for a standalone company website. It’s just another thing to take care of in a very long list of things. Plus, if you’re new to navigating the backend of a website, it can be very daunting to take on.

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01.26.22

Influencer disclosure basics

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  • Under : Business, Marketing, Social Media

It’s been three years since I wrote about influencer tips so I thought it’d be a nice revisit on the basics. I’ve seen quite a few social media posts now where either the influencers or brands or both weren’t disclosing their relationships.

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11.10.21

Your brand DMs aren’t private

  • Posted By : Jenn Chen/
  • 0 comments /
  • Under : Business, Social Media

DM like it’s going to be public because it basically is.

If there is any tl;dr to this, it is that DMs between a brand and person are never private and should never be written as if they were.

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10.27.21

How to hire the right photographer for you

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

If you’re thinking of outsourcing your photography work, this piece is for you. I’ve written about why I don’t think freelance marketplaces are great for creatives but I haven’t focused specifically on photography yet. I’m writing this with a dual perspective: as someone who advises on marketing and as a photographer.

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08.12.20

A COVID digital marketing audit

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  • Under : Business, Marketing, Social Media

Today, we’re going to focus on COVID & your communication (or lack thereof) of it.

In the pandemic’s first few weeks, the news arrived loose and fast, often changing several times within a 24-hour span. It was difficult to keep track of as a business and I’m sure many things fell to the side. Depending on where you are, coffee businesses may be open with precautionary to extreme measures. I wrote about mental health and reopening back in June. Some of these tips still apply today. 

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05.11.20

Planning the plan for the plans

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  • Under : Marketing

There’s a weird partnership between perfectionism and marketing. You spend too much time thinking about how a campaign can go poorly and you miss an opportunity. But if you don’t think about enough, you might end up trending on Twitter in a bad way. How do you craft a plan that feels good but also stops you from becoming a nitpicking monster?

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01.29.20

Read the digital room, kthxbai

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

“Read the room” is a common phrase when talking about analyzing an audience while you’re the speaker. In case you’re unfamiliar with the phrase, you take into account nonverbal and verbal cues from the people you’re around and adjust your words accordingly. A good example of this would be that if you’re at a posh dinner party, avoiding sharing intimate details about your life (unless, of course, that’s the topic- and that’s where you’d “read the room” to adjust your words).

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03.24.19

Basics: Planning your marketing for SCA Expo

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing

While this article is geared towards SCA Expo attendees, you can certainly extrapolate the content to apply for any conference your company attends. Whether you are attending as an individual professional, a coffee company, sponsor, or exhibitor, the basic marketing tenets are the same. And planning is your friend.

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About Jenn Chen

I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.

You can reach me here or on Bluesky.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.

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All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Photos of me in red & orange were taken by Jessica Caisse. Do not use copy or photos without prior permission. Logos designed by Hannah Ellen.


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