What to Outsource for Social Media Marketing
This is Part 2 of my outsourcing series. To read Part 1, visit the article here. As I mentioned in my previous post, there are many things that make up […]
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When to Outsource Your Social Media
When you’re a business owner, you often find yourself pulled in a thousand different directions. Whether because it’s your least favorite activity or it just falls down on the priorities […]
Making Changes Where You Can: Small Diversity Efforts
This isn’t going to be a how-to guide on diversity efforts. It’s more of a reflection on what you can do as a business (or a person). On the two […]
Instagram Story Covers & My Week in Seattle
This marketing tip is going to be short and sweet – as well as easily implementable – just in time for Expo!
Audiences: Designing a Strategy to Reach Them
Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.
Digital Audience Research: Do You Know Who You’re Speaking To?
Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media […]
Social Media Workflow: How I Work
There’s some fascination that exists for people wanting to peek in on others’ working habits. How I work may not work for you. My early years of freelancing was a […]
2018 Goals: The Year of Me
It sounds a little selfish when I write it out like that, but it’s the truth. If I can’t be my best self, then I’m not able to give much […]
2017 Year in Review
It’s been an interesting year. I’ve found myself feeling simultaneously down in creative juice and also so pummeled with information that I’m too frozen to execute anything to completion. It’s […]
Things to Consider Before Setting Up a Company Blog
This article for those of you who think you want to set up a company blog, but don’t know where to start. Before you even begin researching blog designs, there […]
