Should business owners be on social media?
The short answer is yes.
Do business owners need to be on social media? No.
There are also a few other questions related to this:
An argument could be made that because of the existence of Instagram, Facebook, LinkedIn, Google merchants, etc., there’s no longer a need for a standalone company website. It’s just another thing to take care of in a very long list of things. Plus, if you’re new to navigating the backend of a website, it can be very daunting to take on.
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Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.
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Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.
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