An engaged community begins with an engaged brand. Engaged brands care about the social media communities in which they’ve built. With the current Facebook algorithm, brands must get a little creative with their content, and really think about what will excite and engage the reader.

Earlier, we wrote about using Facebook check-ins to increase organic reach, since organic Facebook reach is at an all-time low. Here are 5 additional ways to increase organic engagement (which also helps boost organic reach) on Facebook.

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