Do you need to have a working knowledge of pop culture to be effective at marketing?
This is the question that I’ve been mulling over for a bit. The cultural competence part came in when I read a piece about therapists and building up a cultural competence of those who are “extremely online.” In marketing, it doesn’t seem like we call it cultural competence. Instead, we create buyer personas and market research. We do focus groups and ask if someone’s interested in such and such product, dutifully noting down their demographics.Read More