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05.30.18

What to Outsource for Social Media Marketing

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing, Social Media

This is Part 2 of my outsourcing series. To read Part 1, visit the article here.

As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.

Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.

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03.21.18

Audiences: Designing a Strategy to Reach Them

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing, Social Media

Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.

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03.07.18

Digital Audience Research: Do You Know Who You’re Speaking To?

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing, Social Media

Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.

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07.12.17

Sarcastic or Punny: 5-Minute Brand Voice Audit

  • Posted By : Jenn Chen/
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  • Under : Business, Marketing, Social Media

Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think in terms of personality traits; for example, sarcastic, serious, or nerdy.

Write these things down somewhere and we’ll come back to the words later.

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About Jenn Chen

I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.

You can reach me here or on Bluesky.

Life goal:
eat / drink coffee / write / travel
>>>> all in one.

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about

Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.

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All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Photos of me in red & orange were taken by Jessica Caisse. Do not use copy or photos without prior permission. Logos designed by Hannah Ellen.


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