02.09.22

Hyperbole & superlatives in marketing

My writing/journalism hat and marketing hat are sometimes at odds with each other and this is one of those times. In writing, especially academic, I was taught that superlatives and hyperbole should be kept to a minimum unless they are backed up by a credible source. In marketing, hyperbole is used more often while superlatives without sources run the risk of false advertising.

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08.24.16

How to write for a global audience

Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.

If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.

I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.

These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More