How to handle racism as a company
Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, […]
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Why you should still have a website
An argument could be made that because of the existence of Instagram, Facebook, LinkedIn, Google merchants, etc., there’s no longer a need for a standalone company website. It’s just another […]
Hyperbole & superlatives in marketing
My writing/journalism hat and marketing hat are sometimes at odds with each other and this is one of those times. In writing, especially academic, I was taught that superlatives and […]
Influencer disclosure basics
It’s been three years since I wrote about influencer tips so I thought it’d be a nice revisit on the basics. I’ve seen quite a few social media posts now […]
The nearly immeasurable brand metric of word-of-mouth marketing
Call it brand sentiment or trust barometer or dark social (for example, you screenshot a tweet and text it to a friend) — it’s all the same. Despite all the […]
Nostalgia in marketing
In relation to a recent Sprudge piece, I thought I would reflect a little more on the use of nostalgia in marketing. Creating that feeling of nostalgia through advertising is […]
2022 Word: Intuition
My word for the year 2022 is “intuition.”
f**k email etiquette
Your emails don’t have to be long to be nice.
2021 Recap
Oh look, it’s the end of another year. A year that really feels like it’s only been three months long. I used to set a word of intention for the […]
Sprudgie nomination for Best Coffee Writing!
I’m honored to be nominated in the Best Coffee Writing category for this year’s Sprudgie awards. For those who are unfamiliar, the Sprudgies are the specialty coffee industry’s version of […]
Gifts for the social media manager in your life
Do you know someone who works in digital marketing or social media or e-commerce? Or maybe they’re a freelancer, WFH worker, or all-around creative person. OR, you manage someone who’s […]