Coffee Marketing Newsletter

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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2017 Year in Review

It’s been an interesting year. I’ve found myself feeling simultaneously down in creative juice and also so pummeled with information that I’m too frozen to execute anything to completion. It’s […]

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2016 Recap

This recap is primarily for my own memory (I have a terrible memory). I started off the year with a career plan in mind and it seemed like the plan […]

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Looking ahead

Take chances. This is a philosophy I’m trying to wholeheartedly embrace, not just for 2015, but for a general life motto. 2014 was a year full of surprises. I believe […]

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Aeropress: Inverted Recipe

This past Thursday, Passion House Coffee Roasters hosted another brewdown in conjunction to their two-year anniversary party. Called the “Jokers Wild Brewdown,” competitors and judges went in without knowing the […]

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Coffee 2013 Resolutions

A couple of weeks ago, Oliver Strand’s column “Ristretto” (last post) ended and coffee lovers all around the world shed caffeinated tears. Since I want to write more often, need […]

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Coffee Conversions

I read somewhere that if you make a difference in one person’s life, then it should be a reason to keep on going in your passion’s path. Five months out […]

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Defining Identity

  I didn’t write the above note, but it does represent my emotional turmoil pretty well. I’ve been refraining from writing here, because I feel like my posts need to […]

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Word Vomits

I can’t believe this. After two years of not updating this blog, I’ve all of a sudden, in one night, decided to publish three blogs. Three. I must be insane. […]

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I’m reviving this blog. Since my exit from the coffee shop, my new job had taken over my life, spinning away my interests, friends, and general inertia for anything remotely […]

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<2 weeks

In less than two weeks, I will be ending my stint as a barista and returning to “coffee enthusiast” status. Many events have occurred to bring about this difficult decision, […]

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Throw it

I attended my first latte art throwdown the other day at Brothers K in Evanston. Since it was my first one, it’s obvious I’d have preconceived notions about how the […]

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Icy Beans and Bonding

I’m an absolute nerd and so I appreciate gadgets, especially if they’re humorous. Want some fun in your iced coffee? Get one of these from Fred. Gigantic coffee-bean-shaped ice cubes? […]

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Wintry Iced Coffee

Aka Japanese iced coffee. I’ve only experienced cold-brewed iced coffee before (Toddy system w/Lavazza medium-dark roast beans with no roast date= still amazing sweetness and low acidity) and was under […]

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It’s a Stumper

Word around The Windy City is that Stumptown is opening up a shop here (see edit below). But hey, maybe it’s just the gossip blowing around (I know, I know, […]

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Cat Poop

I’ve recently had the pleasure of imbibing in a fascinating coffee that has a very distinctive history. This particular coffee hails from Indonesia and is selectively chosen to become internally […]

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Coffee as Tea?

I’ve been reading Coffee: A Dark History for the last month or so. And while I’m only 48 pages in (it feels like I’m reading a history textbook and I […]

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Day One

I haven’t worked with a register for about a year now. And the one I worked with was at my local Wag n’ Wash, a self-service dog wash and organic/gourmet […]

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Four weeks on the search for an open barista position in some of Chicago’s north side’s best shops, I finally landed into a shop. My interview went something like this: […]

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Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

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This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.