The nearly immeasurable brand metric of word-of-mouth marketing
Call it brand sentiment or trust barometer or dark social (for example, you screenshot a tweet and text it to a friend) — it’s all the same. Despite all the […]
Hi, I’m Jenn!
Nice to meet you.
I’m a freelance coffee marketer: digital strategist, writer & photographer.
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Nostalgia in marketing
In relation to a recent Sprudge piece, I thought I would reflect a little more on the use of nostalgia in marketing. Creating that feeling of nostalgia through advertising is […]
2022 Word: Intuition
My word for the year 2022 is “intuition.”