WORK WITH ME

Hi there! I’m a multi-skilled freelancer, so scroll down to whichever one applies best to you.
Full List of Services:
My services are adaptable to your needs! Here’s the full list of services that I offer. Expand categories below for additional details. Any item on this list can be added to a package or à la carte.
Social Media
- Account setup
- Digital strategy development
- Monthly analytics reports
- Staff training
- Social media account audit
- Company voice development
Content Marketing
- Content strategy
- Editorial calendar setup
- Blog strategy
Writing & Photography
- Interviews
- Researched & reported articles
- Lifestyle photography for social media posts
For specialty coffee companies
digital marketing coach ● social media trainer ● photographer ● copywriter ● voice & social strategy
The digital landscape is constantly changing and it’s a tough one to keep up with. You can’t afford to forget about the digital world, but you don’t have the time for it.
I’m passionate about all things specialty coffee. I’ve worked as a barista twice, I completed a summer roasting internship, and I’ve shot editorial-style photos for coffee clients. In my spare time, I contribute to building up local coffee communities.
Being part of the specialty coffee industry with over a decade of direct experience with online digital marketing, social media management, writing, as well as community building and photography allowed me to develop a unique niche creating success for businesses like yours.
I make YOU look STUNNING online.
You should be focusing on what you do best. Let me handle some of the work.


Digital Marketing Coaching
Use me as a sounding board to help your current digital marketing strategies. This is designed for specialty coffee companies. I’ve worked with a variety: roasters, roaster-retailers, cafes, non-profit organizations, and manufacturers. I take on only a few coaching clients at a time and because of this, each one receives personalized services.
New Client Initial Consult
You’re interested in working together, but you have multiple ideas or projects in mind. My services sound interesting to you and you definitely want to work with me. This is great if you’re looking for services like:
- Copywriting and photography for website pages
- Coaching and writing


Alex Katona-Carroll

For magazines and publishers
writer ● photographer
I enjoy storytelling in a variety of ways: through reported pieces, essays, and photography. Most of my work intersects into food, social justice, and finding unique angles to personal stories.