ABOUT

JennChen-10

Hi, I’m Jenn! Nice to meet you.

I’m a San Francisco-based freelance coffee marketer. I’m a digital strategist, writer & photographer in the specialty coffee industry.

On my blog, I share tips on social media marketing & document my personal travels. I’m also a contributing writer on Sprout Social’s blog. I’ve been freelancing for over 6 years. When I’m not working, you can find me involved as a:

 freelancersunion_member   BACC_logo-330ppi

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My passions lie at the intersection of multiple industries:

coffee, social justice, writing, photography & technology 

Career origin story:

When I was in 6th grade, my teacher asked what I wanted to be when I grew up. I said, “author.”

Four years later, my career choice became “veterinarian.” Because authors don’t make a living. (I have since decided that being an author is pretty cool & a completely valid career choice.)

I now have a degree in Zoology, specializing in Animal Behavior & Neurobiology. This has nearly nothing to do with coffee. I say “nearly,” because my degree has helped me in a qualitative way: I can easily digest scientific texts and “translate” that to common-speak. This is something I do daily for coffee companies.

I believe in gender & racial equity, wildlife conservation & the power of science.

Press & Notables


Contributions & Clients

  • Sprout Social
  • Acaia
  • Mr. Espresso
  • Coffee Quality Institute
  • Edible
  • Sprudge

Even more info about me


Why coffee? How it all began…

There was one cafe on campus in college where many of my friends would gather. At any given point of the day, we would be able to find a familiar face among the patrons. As regulars, we became friends with the baristas.

At one point, I started questioning. How do you make that quad-shot latte that I love? Where did this roasted coffee come from? How is quality maintained?

I started a coffee club at college. Over the course of two years, we learned about the importance of coffee cupping, attempted to make rosettas in a latte art workshop, and threw music events in cafes.

We created a coffee community: it bridged professionals and consumers. That was my first addictive dose.

After going in and out of the coffee industry, I’ve decided to carve out my own niche and take on clients who have the same goals as I do. Building a community involves a lot of sweat & tears, but it’s rewarding work.

Current Projects:

At any given time, I’m trying to conquer new skills and work on projects. Here are a few that I’ve been trying out:

Upcoming Travels

  • July: writing retreat

Let's chat about how I can help you!

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About

Jenn is a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, she munches on donuts & thinks of new ways to make you look stunning online. You can reach her here or on Twitter @thejennchen.

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About This Site

This site operates with WordPress with the theme, Oshine, heavily customized by me. Hosted by Dreamhost. All photos were taken by Jenn Chen, unless otherwise noted, & under full copyright. Do not use copy or photos without prior permission. Fonts used: Playfair Display, Open Sans, Lato. Logos designed by Hannah Ellen. Portraits of me by Tory Putnam Photography.