07.09.15

Why I don’t know if I want a Facebook Page

If I were my own client, I would still debate this.

Working in social media marketing, you spend a lot more time on the social networks than the average person does (1.72 hours per day, according to Adweek). You become a little disillusioned. When a network has reached a user base of 930 million active daily users (Facebook), you would think that tools would be created to help make marketers better at their jobs. When marketers are better at their jobs, they pay for ads, thus Facebook gets paid. Unfortunately, we see every bug (issue) there is & then some.

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11.06.13

Presenting: My new job at Coffee Kind

It’s been an exciting four months for me and the next four are shaping up to be just as crazy.

There’s something about working for a startup that is deeply addicting. It could be the masochism of long hours. It could also be the deep sense of loyalty, commitment, and teamwork that is needed to get a company off the ground (and flying).

Ask me what I’ve learned most so far and I’ll tell you:

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08.02.13

Twitter pet peeves, according to coffee people

In this (unknown number)-part series, I bring to you coffee & Twitter. Twitter is my favorite social media network, mainly for its quick info bites and the ability to access almost anyone you want. However, you could be making some mistakes that annoy the heck out of people.

I posed this question to my followers, asking them what bothered them about coffee brands. I’m keeping this specific to coffee brands, mainly because that’s the industry I’m in. Obviously, you can always extrapolate this to any brand.

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05.22.13

Personal branding: what to expect from me

As the first post on my new domain, it seems fitting to write about personal branding. I once bought jennchen.org (because .com was already in use) with the intention of setting up a photo portfolio. In my naiveté of personal drive, I thought the $9.99 I paid for the domain name would motivate me to create content. It went unattended for an entire year. A few years later, after establishing two wordpress.org blogs and registering two additional domain names, I finally have the drive to finish what I started. A few weeks ago, I was randomly browsing and Googling myself with select iterations (e.g. jenn chen coffee”) when I discovered that this domain was on sale. I don’t even remember who had it before. Fifty dollars seemed a small price to pay for a name that exists thousands of times over across the globe.Read More

05.18.13

WordPress: thecuriousbean

 

My previous iteration of a personal blog was hosted on WordPress.com. I used the template “Confit” and modified it to my preferences. Sidebar widgets included menus, photo, social media links, and a follow button.
thecuriousbean wordpress confit

04.25.13

Quick life update

Can’t believe it’s nearly May. Just bought the domain jennchen.com, which is unheard of. My name is SO common that I took about 2 hours to make the decision and outright bought it at $50. If you try going to the site within 48 hours of this post, you will get a “domain for sale” page. In the next few weeks, you may or may not notice a few changes to this blog. I’ll no longer be at thecuriousbean.wordpresscom… I will be migrating from a wordpress.com site to a wordpress.org site. The layout will yet again be different. I’ll also be reorganizing a bit to incorporate a portfolio & resume. The blog itself will still exist, it just might not be the first thing you see when you go to my site.Read More

10.24.12

Quotables from #SMWChicago

I’m getting back into blogging and I’m going to ignore SEO for now just because I think I need to spout off creative nonsense. In the past few months, I’ve seriously amped up my social media game. If you’ve been following me on Twitter for a while, you might have noticed more Tweets than usual and [hopefully] a more concentrated effort on sending out interesting content.Read More