Usually, at the formation of a company, you write up a mission statement and identify your brand values. It’s a good idea to also reexamine these from time to time to see if anything has shifted in light of major events, like operating in a pandemic or the mainstream discourse on Black Lives Matter.
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Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media presence. If your audience on Instagram skews younger and more US-centric than your audience on Facebook, you would likely add some more slang and fun emojis.
I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.
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Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.
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