Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.
If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.
I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.
These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More
2016 is surely the year of saying yes to all the things that terrify me (terrify in a good way). When you’re off working for yourself, you don’t have an employer to say, “Hey, here’s a logical next step in your career.” Freelancing is a series of successes and failures. It’s a lot of experimenting on what you think is interesting to you and finding out what you’re not so into.Read More
Should you invest in Instagram’s newest feature? Is it worth the effort for your business?
A few days ago, Instagram announced to the world their newest feature – stories – a direct copy of Snapchat. When I saw this feature live, I was simultaneously filled with dread and excitement. I’ve been using Snapchat for personal fun (follow me @thejennchen!), but had yet to recommend it to any of my business clients. I’m of the camp that if you do not have the time or personnel resources to dedicate to Snapchat (or insert any other social media network here), then you shouldn’t do it.Read More
It’s been a whirlwind of announcements around Instagram these last two weeks! Here are some new features
Instagram adds multiple account logins
Have you heard? Possibly the largest update to Instagram was announced this week: multiple account log-in! Social media managers around the world rejoiced and I shaved hours off of my work time.Read More
A new year means a fresh start and for many out there, new goals. But as we all know, goals are meaningless without actionable items.
In the new year, I want to…
“Be better at social media.”
This statement covers so much ground that it will leave you overwhelmed. What does being “better” at social media mean to you? I recommend first figuring out the goals you want to reach for social media and then creating the plan to get there.Read More
Working for myself & remotely for the past few years has had me experimenting with a slew of apps & productivity hacks. More significantly, I’ve transitioned from the approach of “FREE IS BEST” to “paying for a tool can be worth it.” My needs are not going to exactly match yours, but this is what I’ve found to be most helpful for my work.Read More
An engaged community begins with an engaged brand. Engaged brands care about the social media communities in which they’ve built. With the current Facebook algorithm, brands must get a little creative with their content, and really think about what will excite and engage the reader.
Earlier, we wrote about using Facebook check-ins to increase organic reach, since organic Facebook reach is at an all-time low. Here are 5 additional ways to increase organic engagement (which also helps boost organic reach) on Facebook.
If I were my own client, I would still debate this.
Working in social media marketing, you spend a lot more time on the social networks than the average person does (1.72 hours per day, according to Adweek). You become a little disillusioned. When a network has reached a user base of 930 million active daily users (Facebook), you would think that tools would be created to help make marketers better at their jobs. When marketers are better at their jobs, they pay for ads, thus Facebook gets paid. Unfortunately, we see every bug (issue) there is & then some.
It’s been an exciting four months for me and the next four are shaping up to be just as crazy.
There’s something about working for a startup that is deeply addicting. It could be the masochism of long hours. It could also be the deep sense of loyalty, commitment, and teamwork that is needed to get a company off the ground (and flying).
Ask me what I’ve learned most so far and I’ll tell you:
About Jenn Chen
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
eat / drink coffee / write / travel
>>>> all in one.