There are many different ways you can utilize Facebook Advertising for your coffee business. In this piece, I’m going to provide three strategies on ads you can run for your cafe. I’m focusing specifically on cafes for this piece, because location-based advertising can be incorporated.
Last month, when my iPhone Upgrade Program came around to its full year, I debated on whether I should stay with an s model or upgrade to the 7+. I upgraded to the 7+ only for the dual lens. Why would I want to upgrade to a phone that is quite literally the size of my hand?Read More
This recap is primarily for my own memory (I have a terrible memory). I started off the year with a career plan in mind and it seemed like the plan was just obliterated (in a good way). Despite 2016’s tumultuous political climate and many social injustices, my own business took off and I was able to spend time on projects that challenged me.Read More
I’m happy to announce that I’m a contributing writer for Sprout Social’s Insights blog. I’ve been an avid user of their social media management tool for four years now and also have been a fan of their blog.Read More
In the past few years, social media evolved from a channel of personal stories to one of customer service complaints. “Social customer care” is the new phrase.
You, operating as a customer, have probably tweeted at an airline for a delay. You’ve probably also raved about a product you love. What the company does in response is what you can quantify as social customer care.Read More
Recently, I received a pretty interesting business opportunity. On paper, it looked great. The contract would diversify my audience, increase my reach, and establish myself as a, for lack of a better word, “thought leader.”
I wanted to say yes, because logically, it was great.Read More
One of the first questions I receive about social media marketing, especially in relation to coffee companies, is: “How do I get started?”
There is so much information out there. Where do you begin on social media marketing for your coffee company?
About Jenn Chen
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
eat / drink coffee / write / travel
>>>> all in one.