I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the same. Your lexicon of industry words like “cupping,” “direct trade,” and “effervescent mouthfeel” probably aren’t all crammed into one consumer-oriented post without some explanatory sentences.Read More
This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and writing for social media is a specialized niche.
I’m happy to announce that I’m a contributing writer for Sprout Social’s Insights blog. I’ve been an avid user of their social media management tool for four years now and also have been a fan of their blog. Read More
Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.
If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.
I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.
These tips cover your digital communication – anything from company blog posts to emails to short tweets. Read More
I know I said that I’d post every week in 2014. Well, it’s the 3rd week and I’ve yet to write a second post. Whoops! That’s why it’s a goal, right?
It’s been busy, I won’t lie. I’m trying to work smarter (and not longer), but that’s a struggle. There are days when all I want to do is just lie down on the couch and Netflix-binge.
But, in case you’re curious, I have been writing, just elsewhere.