How exciting! You got contacted for an interview, now what? Having been on both sides of this for various formats (magazine, online pub, blog, podcast, etc.) and as someone who likes to be prepared, I have some thoughts on the best ways to get ready for a press interview. This is written for the interviewee and to be more specific, the small business. Not the one who already has a PR agency.

These steps are mainly for live interviews, such as for a podcast or on a phone. If you’re doing a written interview, you can skip everything in the “during” part.