If you’re thinking of outsourcing your photography work, this piece is for you. I’ve written about why I don’t think freelance marketplaces are great for creatives but I haven’t focused specifically on photography yet. I’m writing this with a dual perspective: as someone who advises on marketing and as a photographer.Read More
Say you need to hire someone to design a new website, photograph your products, or manage your social media. Where would you first go? Usually, referrals are the first choice – you find fellow business owners and ask them for people to check out. What if those don’t pan out? The next step usually is to head straight to Google and cross your fingers for a good match.Read More
How do you figure out if the social media consultant you see online is the perfect one for you? This article is going to go into tips on what to look for in a consultant and manager. The content creation part of outsourcing, like photography, is a little easier since you can see tangible products (e.g. photos) and evaluate fit through there.
This is Part 2 of my outsourcing series. To read Part 1, visit the article here.
As I mentioned in my previous post, there are many things that make up social media marketing. Depending on how much time you have and what you’re willing to part ways with, you may decide to go 100% outsourced.
Outsourcing does not mean that you need to hire an agency. It could mean offloading your social media management to someone else on your team. In this context, we’ll take a look at the items that you can outsource and when to know you need to do it.
When you’re a business owner, you often find yourself pulled in a thousand different directions. Whether because it’s your least favorite activity or it just falls down on the priorities list, social media posting might not be happening for you. That’s okay, as long as you know when to outsource.