It’s a cycle, really. Happy employees mean happy customers mean more profits. While I am not advocating for a total lack of a marketing budget, I am saying that your employees make your business what it is.Read More
Seven years is a long time to do any one thing. Yet here I am, seven years later, still self-employed and still focused on specialty coffee. My services have naturally evolved through the years and it’s been an interesting journey through it all.Read More
Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s appropriation and what’s not. I’m not going to get into the details here. If you need articles to read, there’s a great list here.
How do you figure out if the social media consultant you see online is the perfect one for you? This article is going to go into tips on what to look for in a consultant and manager. The content creation part of outsourcing, like photography, is a little easier since you can see tangible products (e.g. photos) and evaluate fit through there.
This isn’t going to be a how-to guide on diversity efforts. It’s more of a reflection on what you can do as a business (or a person).
On the two panels I participated in at Re:co, I tried to emphasize recognizing your own power and your business’ power. Harnessing that power and making it work for good is likely a better approach than drastically changing up your business.
Writing for a global customer base is tricky. At its core, great customer service is all about understanding what the customer wants and delivering it.
If your main language is English, but your customers have varying degrees of English proficiency, then it’s your responsibility to make sure they understand what you’re saying.
I’ve learned a few things after working with clients with a global audience. Outside of hiring great communicators in various languages, there are some items you can tweak first.
These tips cover your digital communication – anything from company blog posts to emails to short tweets.Read More
About Jenn Chen
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
eat / drink coffee / write / travel
>>>> all in one.