“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)
“Customers aren’t happy, they’re complaining on social media. How are you responding?”
“That’s not Marketing’s job.”
“Customers aren’t happy, they’re complaining on social media. How are you responding?”
“That’s not Marketing’s job.”
Is it really that difficult to smile? I understand that when you’re exhausted on your feet and you just don’t want to serve cups of coffee anymore, maybe the smile will fall. But that still doesn’t give you an excuse to not smile. You’re in a service industry. Specialty coffee, regardless of how high up the “specialty” ladder you are, is still a food service industry. Fake smile, real smile, I don’t care. Though I can tell when you’re fake smiling, I’ll give you a point for effort. As long as you’re not fake smiling every time I go into the store. Read More
I'm a San Francisco-based coffee marketer: digital strategist, writer & photographer. On the side, I munch on donuts & think of new ways to make you look stunning online.
You can reach me here or on Twitter.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.