Should business owners be on social media?
The short answer is yes.
Do business owners need to be on social media? No.
There are also a few other questions related to this:
At the end of 2008, I was finishing my first semester as a college senior. When I started undergrad, I’d already had a Xanga, LiveJournal, Tumblr, and a barely touched MySpace. Facebook had just opened signups to non-college emails. The online world fascinated me and here came along this network that you could micro-blog on!
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It’s been three years since I wrote about influencer tips so I thought it’d be a nice revisit on the basics. I’ve seen quite a few social media posts now where either the influencers or brands or both weren’t disclosing their relationships.
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Do you know someone who works in digital marketing or social media or e-commerce? Or maybe they’re a freelancer, WFH worker, or all-around creative person. OR, you manage someone who’s in one of these roles. I’ve assembled a list of gifts that would likely be welcomed.
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DM like it’s going to be public because it basically is.
If there is any tl;dr to this, it is that DMs between a brand and person are never private and should never be written as if they were.
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Today, we’re going to focus on COVID & your communication (or lack thereof) of it.
In the pandemic’s first few weeks, the news arrived loose and fast, often changing several times within a 24-hour span. It was difficult to keep track of as a business and I’m sure many things fell to the side. Depending on where you are, coffee businesses may be open with precautionary to extreme measures. I wrote about mental health and reopening back in June. Some of these tips still apply today.
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Morgan Eckroth is a full-time college student who works part-time as a barista during the school year. She’s also a barista competitor and photographer who has garnered 615.4k followers on TikTok (@morgandrinkscoffee) in just a few months. In exploring a new social media platform, I thought they’d be a perfect candidate to do a Q&A with.
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Failure is a part of doing business. After a certain amount of time operating, you’re bound to fail and that’s okay. Failure can also be used as a learning experience. Earlier this year, I asked my followers if any would be interested in talking to me about their coffee marketing failures – big or small. I was curious to know if people jumped on marketing trends or invested too heavily in a new product. This Q&A series is titled “Coffee marketing failures and their lessons.”
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I went to an event at Red Bay Coffee recently. It was titled “The Impact of Coffee Crisis on Communities & the Border Crisis.” It was targeted to consumers and ultimately, both illuminating and thought provoking to me. Attendance was 50/50 in consumers and industry professionals.
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This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and writing for social media is a specialized niche.
I'm a San Francisco-based writer & photographer. On the side, I munch on donuts & hang out with my dog Zoey.
You can reach me here or on Bluesky.
Life goal:
eat / drink coffee / write / travel
>>>> all in one.
about
Jenn is a San Francisco-based writer & photographer. On the side, she munches on fun flavored chips & hangs out with her dog Zoey. You can reach her via the contact page or on social media @thejennchen.
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