Since November 2016, I’ve been a regular contributor to Sprout Social’s business blog. Each topic is different, but they’re all written about social media. Twice a month, I’m assigned a some keywords and a framework for inspiration. Keeping in mind Sprout’s own style, I collate examples, researched statistics, and my own marketing experience to write this article.
The audiences have ranged from a very general one (copywriting hacks) to a niche one (LinkedIn for colleges).
Content marketing works. When timed correctly with SEO keyword targeting, informational blog posts establish you as a legitimate and knowledgeable source.
I’ve written articles that have driven more than 28k new users and reached 2000 new users a month.
The below are just a few of my favorite pieces. All images are by the Sprout Social design team.
The Complete Guide to Social Media for Restaurants & Bars
I was tasked with writing a piece that would operate as a niche guide for multi-location restaurants and bars.
What is content marketing & why is it important?
An explainer guide on content marketing.
The Complete Guide to Facebook Marketing
Meant to be a starter guide for businesses on Facebook, it’s an all-inclusive article on all the basics of marketing on Facebook.
How to Write a Successful Social Media Proposal: Free Template Included
Not exactly a piece that directly sells Sprout’s product, but the audience that this serves is the one that Sprout talks to: social media marketers. And more specifically, this niche of those who submit proposals to potential clients.