To pay or not to pay
If you’ve been in the business of providing services long enough, you’ve likely grappled with this question. “Should I charge for this X thing?” And even if you’re mostly a […]
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If you’ve been in the business of providing services long enough, you’ve likely grappled with this question. “Should I charge for this X thing?” And even if you’re mostly a […]
DM like it’s going to be public because it basically is. If there is any tl;dr to this, it is that DMs between a brand and person are never private […]
When you work in marketing, part of your job is to keep an eye on trends. And these trends are everywhere, not limited to your own industry or even marketing. […]
Use these tips to help you figure out how to hire the best photographer for your business.
Say you need to hire someone to design a new website, photograph your products, or manage your social media. Where would you first go? Usually, referrals are the first choice […]
Track your brand’s press mentions with this easy-to-use Airtable template.
I’ve been watching “Emily in Paris” on Netflix and there was a line that stood out to me: “You live to work, we work to live,” a French person told […]
Consumers are savvy today. We see tons of ads on a daily basis in multiple forms, all claiming to be the best in whatever industry they’re in. I’m talking about […]
If you need a refresher on the who, what, whys of a press kit, I covered it two weeks ago. In this part, I cover what you can do to expand […]