Audiences: Designing a Strategy to Reach Them
Earlier this month, I wrote about researching your digital audience. This is a followup to that post, where I present three scenarios that might’ve happened.
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Digital Audience Research: Do You Know Who You’re Speaking To?
Chances are, your audience on Twitter is not the same as your audience on Facebook. Why is this important? Knowing who you’re speaking to helps you fine-tune your social media […]
Social Media Workflow: How I Work
There’s some fascination that exists for people wanting to peek in on others’ working habits. How I work may not work for you. My early years of freelancing was a […]
2018 Goals: The Year of Me
It sounds a little selfish when I write it out like that, but it’s the truth. If I can’t be my best self, then I’m not able to give much […]
2017 Year in Review
It’s been an interesting year. I’ve found myself feeling simultaneously down in creative juice and also so pummeled with information that I’m too frozen to execute anything to completion. It’s […]
Things to Consider Before Setting Up a Company Blog
This article for those of you who think you want to set up a company blog, but don’t know where to start. Before you even begin researching blog designs, there […]
Boss Coffee Pros: Liz Dean
I first met Liz in real life last October while I was in New York for Tamper Tantrum. Since then, I’ve watched her be elected to the BGA Executive Council, […]
Why You Should Have a Social Media Crisis Management Plan
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only […]
Bad Social Media Advice I’ve Heard Given
Inspired by this post on Social Media Today about the worst social media advice the author has heard experts give, I decided to write my own version. This is a […]
Project Reveal: Coffee Equity Toolkit
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few […]