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Coffee Marketing Newsletter

Thoughts on digital marketing as they intersect at specialty coffee, social media, writing, photography & social issues.

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Template: How to track your professional development with Airtable

Learn how to use my Airtable template to track your professional skill development.

My SCA Expo Plans & Game Night

It’s SCA time again! Lots of parties, new products to check out, and things to learn. Here are my plans for one of the biggest specialty coffee gatherings of the […]

Basics: Planning your marketing for SCA Expo

Learn the basics of what to do in marketing for a coffee conference like SCA Expo.

Breaking down barriers: Consumer education

I often liken consumer education to language translation. Sure, you may be using English in both your industry and for your consumers, but the words you use certainly aren’t the […]

2019 Goals

This year, my word is “focus.” And more specifically, I want to focus on professional skill development.

2018 Recap

It’s time for another recap post! Looking back, it felt like I had all of the intentions and excitement to take on the year and the year kicked me in […]

Building Trust with Customers

I came across a graphic in my Twitter feed the other day. It was a convoluted sketch of how to market to millennials for a bank. It talked about trust. […]

5 Things to Consider When Writing for Social Media

This is a basics 101 article on the five things to consider when you’re writing for your company’s social media accounts. Writing is a skill that can be developed and […]

The Responsibility of Marketing: Using Words & Imagery

Cultural appropriation in food businesses and media is not a new topic. There’s been many a discussion surrounding who gets to sell what kind of food and confusion on what’s […]