Trust: Don’t say it if you don’t mean it
Consumers are savvy today. We see tons of ads on a daily basis in multiple forms, all claiming to be the best in whatever industry they’re in. I’m talking about […]
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All about the press kit 101 (Part 2)
If you need a refresher on the who, what, whys of a press kit, I covered it two weeks ago. In this part, I cover what you can do to expand […]
All about the press kit 101 (Part 1)
Press kits make marketers’ lives easier. There are a few different approaches to it and in this first part, I’m going to address the who, what, why questions and what […]
A COVID digital marketing audit
Six months into the COVID19 pandemic, it’s time to audit your current digital marketing communications.
So you want to pick my brain
So you want to pick my brain. My default answer is no but here are some recommendations on how to word a better email.
Time to reexamine or create your company values
Usually, at the formation of a company, you write up a mission statement and identify your brand values. It’s a good idea to also reexamine these from time to time […]
Questions to reflect on
I will be honest and say that my mind is blank as to what to write right now. It happens. Despite what people may think about creative types having an […]
How to handle racism as a company
Imagine that you had a friend who kept poking you with a stick. With every poke, a mark was left on your skin. Sometimes the mark disappears and other times, […]
On mental health & reopening
It took a while to figure out what I was going to write for this issue. At 4:45 pm Pacific time today, I locked in on something: the mental health […]
Planning the plan for the plans
There’s a weird partnership between perfectionism and marketing. You spend too much time thinking about how a campaign can go poorly and you miss an opportunity. But if you don’t […]