Things to Consider Before Setting Up a Company Blog
This article for those of you who think you want to set up a company blog, but don’t know where to start. Before you even begin researching blog designs, there […]
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Boss Coffee Pros: Liz Dean
I first met Liz in real life last October while I was in New York for Tamper Tantrum. Since then, I’ve watched her be elected to the BGA Executive Council, […]
Why You Should Have a Social Media Crisis Management Plan
Despite your best attempts and intentions, something will go wrong for you on social media. A crisis management plan helps you get through the situation. It could be limited only […]
Bad Social Media Advice I’ve Heard Given
Inspired by this post on Social Media Today about the worst social media advice the author has heard experts give, I decided to write my own version. This is a […]
Project Reveal: Coffee Equity Toolkit
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few […]
How to Find and Keep Sponsors for Your Coffee Event
I’ve requested sponsorship for events and also received numerous requests to sponsor. From all this time, I’ve learned a few things and this guide is meant to be a resource […]
One Year of the Coffee Marketing Newsletter
Back on August 10, 2016, I committed to writing my coffee marketing newsletter. I had been sending it off and on first through Tiny Letters and then through Revue. That […]
“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)
“Customers aren’t happy, they’re complaining on social media. How are you responding?” “That’s not Marketing’s job.”
Sarcastic or Punny: 5-Minute Brand Voice Audit
Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think […]
What I’ve learned from 5 years of self-employment
I recently celebrated my five-year freelance-iversary. This is a pretty remarkable milestone for me and I honestly wouldn’t have thought it’s where I’d end up. I had written this up […]