Project Reveal: Coffee Equity Toolkit
One of my two goals this year was to create some sort of resource for alleviating the emotional labor I was seeing performed by marginalized coffee people. After a few […]
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How to Find and Keep Sponsors for Your Coffee Event
I’ve requested sponsorship for events and also received numerous requests to sponsor. From all this time, I’ve learned a few things and this guide is meant to be a resource […]
One Year of the Coffee Marketing Newsletter
Back on August 10, 2016, I committed to writing my coffee marketing newsletter. I had been sending it off and on first through Tiny Letters and then through Revue. That […]
“Social Media Isn’t Marketing’s Job” (Spoiler: Yes, it is)
“Customers aren’t happy, they’re complaining on social media. How are you responding?” “That’s not Marketing’s job.”
Sarcastic or Punny: 5-Minute Brand Voice Audit
Take one minute right now and think to yourself: if your brand was a celebrity or fictional character, who would it be? If you’re not great at recalling names, think […]
What I’ve learned from 5 years of self-employment
I recently celebrated my five-year freelance-iversary. This is a pretty remarkable milestone for me and I honestly wouldn’t have thought it’s where I’d end up. I had written this up […]
SCA Expo 2017 Preview
Despite the last couple of months of prep for this week, it’s still been down to the wire for Seattle. I’m heading to SCA Expo and am quite excited to […]
3 Facebook Ad strategies for your cafe
There are many different ways you can utilize Facebook Advertising for your coffee business. In this piece, I’m going to provide three strategies on ads you can run for your […]
Boss Coffee Pros: Elizabeth Chai
I met Elizabeth Chai in real life last year in Kansas City (the qualifying event). But I first knew of her when I learned she was doing a big camper […]
Small ways to optimize your current blog
There seems to be a million articles out there in the variation of “101 Ways to Improve Your Blog.” If you’re like me, you’re probably thinking, “101?! I can barely […]