I’m happy to announce that I’m a contributing writer for Sprout Social’s Insights blog. I’ve been an avid user of their social media management tool for four years now and also have been a fan of their blog.

You can take a look at my latest published posts here on their blog.

(Images are all by Sprout Social’s awesome design team)

“Find Your Online Tribe: Building an Instagram Community on a Low Budget”

When you’re just starting out, you may find that you want to test the Instagram waters before investing more money into the social network. Executing your Instagram marketing strategy needs to deliberate, especially when you have a low budget. With the new Instagram algorithmic feed, it’s even more important to pay attention to your actions.

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“5 Psychological Tips for Selling on Facebook”

The anchoring bias shows up most often on a pricing page. When presented with a pricing table, you lock onto the first price you see. This is often the most expensive option. With the pricing options presented next to each other, you begin to comparison shop.

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“Twitter Tips for Your Business to Follow Into 2017”

Twitter’s algorithmic timeline favors highly engaged Tweets over new Tweets. Tweets used to last only for a few hours in a user’s timeline. But now it’s not uncommon to see a grouping of Tweets from yesterday scattered among the ones from 30 minutes ago. This is encouraging for companies, since it entices you to create and share high-quality content.

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“Instagram Tips Worthy of Learning From Top Brands”

You might not have the budget of Nike, but don’t let that limit your Instagram marketing strategy. With these Instagram tips for setting up your account for success and large brand marketing, you’ll come away with some fresh ideas.

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